Implementing a Web Analytics Dashboard Prepared for TeleCommuter Inc. By Web Capture Team 4: Claudia Hill, Alfonso Leon, James Miller, Chidananda Sulur 12/18/2010 1/16

Agenda  Introduction  Business Requirements  Technical Specifications  Implementation and Deliverables  Success metrics  Q&A 2/16

Introduction  Client: TeleCommuter Inc. Reseller and service integrator Sells products and services mainly online Start-up company with $10M in revenues  Consultant: Web Capture Expertise in website metrics collection and analytics Large client base across various industries 3/16

Problems, Solution and Functional Requirements  Problems Lack of information about website usage Time consuming analysis and reporting  Solution Implement a web analytics dashboard  Functional Requirements  Data collection and storage  Data analysis  Reports and Presentation  Automation 4/16

As-is business process 5/16

To-be business process 6/16

High level architecture 7/16

Physical architecture 8/16

How it works HTML, cookies, CSS, JS, Coremetrics JS Coremetrics Analytics Server Dashboard LIVE Profile Telecommuter Employee /16 Coremetrics Cookies

How it works (cont) HTML, cookies, CSS, JS, Coremetrics JS Telecommuter Sub-domain (hosted by Coremetrics) Analytics Server Dashboard LIVE Profile Telecommuter Employee /16 Telecommuter Cookie (first party cookie)

Sample dashboard report 11/16 Source:

Timeline, Deliverables and Testing Duration: 2 Weeks Deliverables: Integration Plan Analysis / Design Duration: 4 weeks Deliverables: Tagged pages, data importation Testing: Unit Testing Development Duration: 2 Weeks Deliverables: Record and store website metrics Testing: Integration testing Validation Duration: 2 Weeks Deliverables: User Acceptance sign-off Testing: Acceptance tests, stress tests Acceptance 12/16

Operational Governance  Stakeholders TeleCommuter, Web Capture, Coremetrics  Resources Technology infrastructure in the Coremetrics cloud Personnel resources (Telecommuter, Web Capture & Coremetrics)  Dependencies – Legal contracts(SLAs), Personnel availability, User access setup, User training  Risk factors and mitigation Incorrect tags, Unable to use dashboard, Lack of communication 13/16

User Enablement and Training modules 14/16 Source:

Business goals and benefits  Business goals Increase website and customer activity Enhance data transparency and timely reporting Improve access to regional data and statistics MeasureBenefit ROI70% Payback period 1.5 years Avg. annual benefit $285k Avg. annual TCO $191k NPV$101k 15/16 Source:

Success metrics  Success metrics for project implementation Timeline Resources Functional requirements  Measures after 1 year of implementation Reduce time for gathering for analyzing reports by 80% Contribute towards increased customer conversion rate by 20% 16/16