ATUL PATANKAR [ ASUG INSTALLATION MEMBER MEMBER SINCE: 2000 LINDA WILSON [ ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 JUERGEN LINDNER [ SAP POINT OF CONTACT MEMBER SINCE: 1998 [ ] Analytical Applications for SAP BusinessObjects BI OnDemand [ Joe Schramm, Oco, Inc.

[ Real Experience. Real Advantage. Today’s Speakers  Joe Schramm, Vice President, Oco 2

[ Real Experience. Real Advantage. Agenda  SAP Vision (15 minutes)  On Premise, On Demand, On Device  SAP BusinessObjects BI On Demand and On Device  Delivering SAP’s OnDemand BI Vision for Customers (20 minutes)  Cloud Computing - What does it solve?  OnDemand BI – When is the right time?  SAP Exporters – How do I get data out?  Analytical Apps – What do they offer me?  Customer Case Studies  Analytics in Action – Product Demonstration (10 minutes)  Getting Started (5 minutes + Q&A)  Pilots, Proofs of Concepts and Test Drive Demos

[ Real Experience. Real Advantage. SAP’s Vision  Slide addressing On Premise, On Demand, On Device 4

[ Real Experience. Real Advantage. Slide on SAP BusinessObjects BI OnDemand  Discuss both OnDemand (web portal) and OnDevice (iPad, etc.) 5

[ Real Experience. Real Advantage. Agenda  SAP Vision (15 minutes)  On Premise, On Demand, On Device  SAP BusinessObjects BI On Demand and On Device  Delivering SAP’s OnDemand BI Vision for Customers (20 minutes)  Cloud Computing - What does it solve?  OnDemand BI – When is the right time?  SAP Exporters – How do I get data out?  Analytical Apps – What do they offer me?  Customer Case Studies  Analytics in Action – Product Demonstration (10 minutes)  Getting Started (5 minutes + Q&A)  Pilots, Proofs of Concepts and Test Drive Demos

[ Real Experience. Real Advantage. Customer Video – Why We Chose SaaS BI 7

[ Real Experience. Real Advantage. Cloud Computing – (Very) Brief Introduction 1.Application as a Service or Software as a Service 2.Storage as a Service 3.Database as a Service 4.Integration as a Service 5.Platform as a Service 6.Process as a Service 7.Security as a Service 8.Information as a Service 9.Management/Governance as a Service 10.Infrastructure as a Service 11.Testing as a Service 8 Source: Cloud Computing Deep Dive, InfoWorld, September 2009 The Growing List of “as a Service” delivered in the Cloud

[ Real Experience. Real Advantage. Large Companies are Leveraging SaaS BI in Two Ways Targeted Analytics to Support A Business Initiative (Departmental BI)  Acute business need to affect some specific business metrics  Typically focal point of a department or functional area  Key considerations include:  Speed of deployment  Detailed analytics & metrics  Constrained IT/BI resources  Examples:  Reduce costs in a specific area (e.g., transportation)  Increase sales through better market penetration Reporting and Analytics for a Company or Business Unit (Divisional BI)  General reporting and analytical visibility across geographies, business departments/functions  Typical focal point of business unit leadership or IT management  Key considerations include:  Broad functionality  Scalability & security  Reasonable cost & timeframe  IT involvement focused on strategic activities  Examples:  Business Unit or Company reporting across sales, customers, suppliers, supply chain

[ Real Experience. Real Advantage. Company Examples of Each Project Type CompanyBusiness NeedScope 1 Thermo Fisher Scientific Business need for visibility Low IT support resources Complex data integration Division-wide global reporting Rev, profitability, suppliers, customers, inventory 2 Leading Financial Services Company Speed to visibility Flexibility to grow with business demands Division-wide analytics on sales, relationship management, product, customer satisfaction, customer service 3 D&M (Consumer Electronics) Constrained IT resources Speed to deployment Global reporting for sales, margins, channel performance 4 CPG Manufacturer Reporting across business lines Integrating many types of data Sales, margins, inventory (cross channel) CompanyBusiness NeedScope 1 Leading Analytical Equip Company Business need for visibility Low IT support resources Marketing metrics 2 Welch’s Grapes Targeted cost reduction Speed to visibility Transportation including cost, utilization, carrier collaboration 3 Beckman Coulter Inventory reduction target Speed to visibility, data integration Global services business focused on inventory, buyer/planner performance 4 Leading WW Distributor Share data with channel and distribution partners Sales performance for individual channel partners Divisional BI Departmental BI

[ Real Experience. Real Advantage. Customer Video 11

[ Real Experience. Real Advantage. 12 Bill Coyne, Director Purchasing & Logistics, Welch Foods Inc. “Oco gave us the ability to very rapidly combine information from several different information systems, and their solution provided a view of detailed distribution costs, order flows and distribution operations that we did not previously have. We have found many opportunities for savings by being able to analyze and view this information in an integrated way, and we expect to be able to recover the Oco investment in the first 30 days of the solution implementation.” Background Leading producer and marketer of grape-based juices and jams with about $600 million in revenue Marketing affiliate of the National Grape Cooperative Association, 1,200 grower-owners Operations in 35 countries with 1,200 employees Challenge Improve transportation and logistics function by reducing costs and improving operational performance Spend approximately $50 million annually on transportation About 50,000 customer orders and 35-40,000 shipments annually Three different IT systems for transportation including Oracle ERP, freight pay system and legacy system Difficulty comparing trends, this year v. last year, future shipments & orders Solution Benefits Welch’s deployed Oco’s Transportation module Solution paid for itself in 30 days. Savings from: o Higher truckload utilization o Shipments balanced across days of the week o Optimized shipments within Welch’s network Ability to slice and dice costs and volume by o Geography, o Manufacturing plant, distribution center o Carrier, customer, shipping mode, shipping form Drill down to the lowest level: bill of lading, freight bill Implemented in 10 weeks with limited IT and business resources, and minimal ongoing management Case Studies: Welch’s Foods

[ Real Experience. Real Advantage. Case Study: Thermo Fisher Scientific Background  $10.5 billion leader in analytical technologies and laboratory products and services  Direct presence in 150 countries with 34,000 employees and 350,000 customers  Key customer channels: research, healthcare, and safety markets Challenges Globalization drove need to look across the business division  Three different business units within the Division  Growth by acquisition and internal development  Divergent business systems and numerous technologies worldwide  SAP in Europe and China Solution Benefits Driving cross-divisional, function-wide insight  Users in 7 countries across U.S., Europe and Asia  Visibility from divisional management through functional managers to staff  Analytics on Revenue, Products, Customers, Suppliers, and Inventory  Reporting in six different currencies

[ Real Experience. Real Advantage. Oco Value Proposition for Our Customers  Rapidly delivers a complete, turn-key solution  Deployment in just 8 to 12 weeks (a quarter of the time of traditional approaches)  Data integrated and organized for analytical insight  Leverages prebuilt analytics, tailored to the needs of different user groups  Provides flexibility to grow with your needs  Self service capabilities to build and extend the solution  “Analytics engineering” support and data integration expertise  Offers a cost effective, low risk approach  Fixed time, affordable/fixed-cost deployment; Oco owns any over-runs  Monthly subscription price to reduce cash outlay  Complements existing DW and BI solutions  Leverage existing IT and BI infrastructure, data warehouses, tools  Utilize existing BI skills, expertise and resources

[ Real Experience. Real Advantage. Delivering SAP’s OnDemand BI Vision for Customers  How has Oco made the SAP BusinessObjects BI OnDemand Tools available for Customers?  Analytical applications with a pre-built data model, reports, dashboards and graphics  Cloud based data integration and data warehouse  SAP data exporter to easily get data out of SAP  What services do we do for each customer?  Services to get up and running with a working solution  Monthly hosting and support of the entire solution  Orientation and training to use and extend the solution 15

[ Real Experience. Real Advantage. Oco Data Exporter for SAP  Description Here 16

[ Real Experience. Real Advantage. Analytical Applications Defined  Prepackaged set of software that can be deployed quickly  Software includes data integrations, data warehouse and pre- built reports, dashboards and graphics  Analytics are typically designed for specific industries, functions, departments or roles  Analytics include specific metrics, indices, key performance indicators to gain actionable insight into the business  Provide a starting point requiring little to no customization

© 2010 Oco Inc. Product Demonstration

[ Real Experience. Real Advantage. Sample Analytic – Sales Performance

[ Real Experience. Real Advantage. Sample Analytic – Sales Performance Dashboard

[ Real Experience. Real Advantage. Sample Analytic – Sales Performance

[ Real Experience. Real Advantage. Sample Analytic – Detailed Profitability

[ Real Experience. Real Advantage. Sample Analytic – Inventory Performance

[ Real Experience. Real Advantage. Oco is the Surest and Fastest Provider of Enterprise-class SaaS BI Solutions  Award winning provider of software-as-a-service BI solutions  A complete, turn-key SaaS BI Solution, not just tools  Patented and proven technology to address the tough BI challenges of data integration  Rapid, low risk deployment in 8 to 12 weeks  Strategic Partnership with SAP BusinessObjects OnDemand  SAP BI OnDemand tools with Oco analytics, data warehouse and data integration  Loyal Customers Based on Delivered Value and User Satisfaction  91% of customers purchase additional solutions with Oco  Intuitive, easy to use interface drives high adoption Oco is the only SaaS BI provider to deliver business analytics, multiple-source data integration, and data warehousing as a comprehensive, integrated solution that scales to meet the needs of large and medium sized organizations

[ Real Experience. Real Advantage. Solution Impact Drive payback in 90 days or less Achieve ROI of 3x investment Value Statement Provide high impact analytics to our Customer in 8 to 12 weeks We Can Quickly Provide Visibility to Your Business “We have found many opportunities for savings by being able to analyze and view this information in an integrated way, and we expect to be able to recover the Oco investment in the first 30 days of the solution implementation.” Bill Coyne, Director Purchasing & Logistics, Welch Foods Inc. Completed in Seven Weeks “The visibility to inventory metrics and actionable details provided by the Oco solution allowed us to reduce our multi-million dollar global spare parts inventory by over 17% in less than 5 months with minimal impact on customer service levels” Craig Cole, Global Strategic Operations Director, Beckman Coulter Completed in Eight Weeks

[ Real Experience. Real Advantage. Getting Started  Test drive the analytical applications  Proof of concept with your data in an analytical application  Getting started with a focused pilot to deploy an analytical app

[ Real Experience. Real Advantage. Additional Resources  SAP BusinessObjects BI OnDemand  Oco BI Analytical Applications  Cloud Computing Deep Dive, InfoWorld, September ?idglg=ifwsite_editinline&source=ifwelg_15FE-cloud-computing-realityhttp:// 500?idglg=ifwsite_editinline&source=ifwelg_15FE-cloud-computing-reality  Forrester BI in the Cloud, Boris Evelson  Report: January 26, Recorded webinar: 27

[ Real Experience. Real Advantage. 28 ]  Thank you.

[ Real Experience. Real Advantage. Priority #1: Business Analytics focused on Sales and Marketing In what areas is SaaS BI being used? Sales Marketing Finance IT Service and support Billing and shipping Procurement Human resources Manufacturing Other, please specify 0%10%20%30%50%40%60% Source: Pay as You Go, Software-as-a-Service Business Intelligence and Data Management; Claudia Imhoff and Colin White; May 2009 “What kind of visionary plans do you have for increased competitiveness?” Business intelligence and analytics Virtualization Risk management and compliance Customer and partner collaboration Mobility solutions Self-service portals Application harmonization Business process management Service-oriented architecture/Web services Unified communications 83% 76% 71% 68% 66% 64% 61% 60% Source: IBM, “The New Voice of the CIO: Insights from the Global Chief Information Officer Study”, 2009