Advisor: John Joy Lawrence Michael Rick

Outline Travelocity.com introduction Services of Travelocity.com Information technology How Travelocity makes money Business model Conclusion 2

Travelocity.com introduction 3

4 Services of Travelocity.com

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9 One-stop shopping – Integrates service of traveling – Service: All hotel, Experience Finder Last minute deals – Customized plans efficiently

10 Information technology - GDS GDS (Global Distribution System) – A system provides a network platform to decrease the cost for transaction – Background E-commerce development Applied Information technology – Advantage Internal: Improving operation system External: In-time reservation system

11 Information technology – Web 2.0 Travelocity Consumers Consumer Web 1.0Web 2.0

12 Information technology - XML System A Format A System B Format B System C Format C Data -> F.B Data -> F.A Data -> F.B Data -> F.A Data -> F.C

13 Information technology - XML System A Format A System B Format B System C Format C Data -> XML

14 Information technology Other Partners LinuxWeb 2.0 Travelocity GDSystem XML Consumers Individual Company

15 How Travelocity makes money ‧ Advertising ‧ Partner Network

16 Advertising Strength Famous reputation Global marketing source Type Advertising Units s Information Revenue Advertising fees How Travelocity makes money

17 Partner network – Strength The same competitive rates – Type A: Travelocity branded program B: World Choice Travel (WCT) – Revenue: commission How Travelocity makes money

18 Business model - Money Consumers Travelocity.com Supplier Type A Supplier Type B Money Commission Money

19 Business model - Information Sabre Suppliers Partner Network Travelocity.com GDSystem Hotel Car rental Others Airline Consumers

20 Sabre Suppliers Partner Network Travelocity.com Consumers Hotel Car rental Others Airline GDSystem Business model - Service

21 Conclusion: The Success of Travelocity Because Customize services Large well-known Web site

22 Q & A

Reference Wiki – Web 美國線上旅遊產業的經營模式與競爭策略探討 －以線上旅遊網站 Travelocity 為例 Travelocity Becomes a Travel Retailer 7/1/68 7/1/68 Hitiwise research hboard html hboard html 23

Reference 電子商務對旅行業經營管理影響之研究 m m 網際網路仲介公司智慧資本管理制度之探討 — 以線上旅遊與人力銀行網站為例 旅運資訊系統 y.htm y.htm 24

Reference 全球分銷系統簡介