Fostering worldwide interoperabilityGeneva, July 2009 Service Oriented Networks (SON) James McEachern, Manager – Application Enabler Standards, Nortel Global Standards Collaboration (GSC) 14 DOCUMENT #:GSC14-PLEN-059 FOR:Presentation SOURCE:ATIS AGENDA ITEM:Plenary; 7 CONTACT(S):James McEachern

Fostering worldwide interoperability 2 Geneva, July 2009 A Service Oriented Network (SON) is one in which service providers use agile methods to rapidly create new products and services from re-usable components (known as Service Enablers). In order for products and services to have the maximum appeal to customers, service enablers must come from telco, IT and Web sources and providers. SON propositions must be secure and reliable, and make maximum use of future and existing investment for example, in NGNs, IMS, and IT infrastructure. To enable agile service creation and to reduce service provider costs, the SON proposition must be based upon an open, flexible standards based ecosystem. Where standards are available to support SON, they are inconsistent, incomplete, or non-interoperable especially across the Telco, IT and web domains. Service Oriented Network – Problem Statement

Fostering worldwide interoperability 3 Geneva, July 2009 Service Technology Services are groups of software applications that have been packaged for use in the SON. The services interact using data that are then instantiated as objects. Interfaces are a mechanism to deliver data required for objects within the service to work. Frequently reused services and data elements should be standardized to reduce friction during integration. Service AppAppApp Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 DataDataData App Server Business and reusability requirements drive service packaging Service Interface (Data Wrapper)

Fostering worldwide interoperability 4 Geneva, July 2009 SON Framework Evolution of environment to support SON services across domains

Fostering worldwide interoperability 5 Geneva, July 2009 Technology Centric Services are delivered through common transport. The customer experience is fragmented because each service requires a separate login and is in a distinct silo. Data is not shared across applications so the customer must manually input and synchronize preferences, contacts, and other metadata.

Fostering worldwide interoperability 6 Geneva, July 2009 User Centric Services are delivered through common transport. The user experience is unified by a common SON service enabler, profile, and metadata. Key data is shared across applications. The services work together in a single user experience. UserProfile Presence PIM ServiceInteraction The number of discrete service experiences increase as a factorial function of the service inventory.

Fostering worldwide interoperability 7 Geneva, July 2009 Highlight of Current Activities (1) ATIS’ Service Oriented Networks (SON) Forum was created in December 2008 to implement recommendations of ATIS’ TOPS Council SON Focus Group, and the Forum was successfully launched on March 10-11, The fundamental goal of the SON Forum is to progress standards related to the concept of Service Oriented Networks – facilitating the creation and execution of services, especially mindful of the need to support converged and personalized services involving cross-domain interactions.

Fostering worldwide interoperability 8 Geneva, July 2009 Highlight of Current Activities (2) ATIS believes it is critical that emerging standards that support Service Oriented Networks capitalize on the strengths of the telco providers, IT developers and broader web services provider communities. In order to accomplish its work, the SON Forum participants must represent the breadth of ‘service providers’ and include all relevant technologies so that the more traditionally telephony-oriented service needs, web services needs, and also additional content service needs can all be considered and common solutions synthesized. Three Task Forces have been established: Policy and Data Models Task Force OSS/BSS and Virtualization Task Force Service Delivery Creation and Enablers Task Force

Fostering worldwide interoperability 9 Geneva, July 2009 The SON Forum work items include the following high priority areas: Common service enabler description including non-functional aspects Consistency of 3rd-party interfaces Packaging of OSS/BSS components as service enablers IT Infrastructure Virtualization Common policy reference model Common data model requirements Common name space requirements Key Deliverables

Fostering worldwide interoperability 10 Geneva, July 2009 Initiating active liaisons with other interested SDOs SON Forum technical program The SON Forum will be meeting face-to- face from September 15-17, Working to expand participation to include web services companies Next Steps/Actions

Fostering worldwide interoperability 11 Geneva, July 2009 Supplementary Slides

Fostering worldwide interoperability 12 Geneva, July 2009 SON Value Proposition It is about people! It’s not about devices People are mobile, and they use services not technologies SON is about services and services are everywhere. It is about Globalization! Service supply chains are distributed and real time Best of breed capabilities come from many industries It is about Technology! Great technology melts into the background Reusable infrastructure reduces cost of new services Software and integration skills are keys to success

Fostering worldwide interoperability 13 Geneva, July 2009 Globalization – Service Supply Chain The traditional supply chain integrates raw materials into a finished product that is delivered to a customer. Globalization facilitates multiple suppliers with specialized roles working together in bringing a product to market Service supply chains operate in a similar way except there is real time interaction between the suppliers during service invocation. The ability to manage the service supply chain is a core competency of SON companies.

Fostering worldwide interoperability 14 Geneva, July 2009 Service Pot Luck Each domain brings a unique capability to SON. These capabilities are complimentary but must be harmonized to work together. Web 2.0 Many developers IMS Mobility, Multimedia SOA Stateless Interaction, Business Process Overlap Identity Management

Fostering worldwide interoperability 15 Geneva, July 2009 Core Competencies Successful Service Companies build a Core Competency and Innovate around it. Your Companies Core Competency A defensible set of capabilities Reinforced through regular investment Social Networking Content Agreements Search Developers (App Store) Value Added Reseller Other Networks Application Service Providers The Next Big Thing MSN DIRECTVQwest Verizon Wireless The Next Big Thing NBC

Fostering worldwide interoperability 16 Geneva, July 2009 User Profile HSS Service Provider Wireless Products Service Provider Telephony Products SP Voice Mail Products Subscriber Contacts Presence Preferences Orchestration Framework Call Logs Wireline/Wireless Incoming/Outgoing Call Events Partnerships Presence Server SP Broadband Products Service Provider VOIP Products SP Products Service Provider Products & Bundled Solutions POTS, DSL or FTTX Consumer Devices by Access Domain Analytics Integration SIP Server Service Mediation Access Mediation FixedMobile MSNSaaSGamesVZWDIRECTV CDMA, EVDO or LTE Service Oriented Networks