Generation and implementation of ideas

The kiss of the muse... Euroweek 06 What do we need to gain and develop ideas? Creative Environment Generate Ideas Filter Evaluate Ideas Prototype Market Launch

The kiss of the muse... Euroweek 06 Creativity +

The kiss of the muse... Euroweek 06 Obstacles for Creativity Stress Routines Beliefs Ego Fear Self criticism Fear of criticism Lack of confidence Conflicting goals and objectives Hierarchical structure Too-hectic environment Bureaucracy PersonalCorporate culture Relaxing Knowingly stepping out of the paradigm Self confidence Discussing with others Democratic structures Free flowing processes Clear objectives Include time for reflection and introspection Using proper methods for support There is a boundary to men's passions when they act from feelings; but none when they are under the influence of imagination. Edmund Burke

The kiss of the muse... Euroweek 06

The kiss of the muse... Euroweek 06 Taking a walk Showering Under pressure While sleeping Discussing In the morning Driving my car Travelling Cooking Showering Listening to music Having a hangover With the support of chocolate Relaxing Discussing

The kiss of the muse... Euroweek 06 Idea mining- Source of Information ++: very useful +: useful -: not useful at all Idea mining Idea collectionIdea generation Sources of i nformation external Publications++- Patents and trademark rights+++ Analyse of competitors+++ Suppliers++ Customers+++ internal Employees++ Company's documents++- following Vahs and Burmester (2002)

The kiss of the muse... Euroweek 06 Idea mining- Methods ++: very useful +: useful -: not useful at all Idea mining Idea collectionIdea generation Creativity methods i ntuitive Brainstorming-++ Synectic-++ Delphi method-++ Vision Circle-++ Ego Alter-++ Nature Symbol-++ analytic Morphology analysis+++ Attribute listing+++ Relevance Tree+++ Triz+++ SCAMPER+++ following Vahs and Burmester (2002)

The kiss of the muse... Euroweek 06 Idea mining- other methods ++: very useful +: useful -: not useful at all Idea mining Idea collectionIdea generation Other methods Market research+++ Experts workshops++ Explorative discussions+++ Idea challanges++ Documents research++- following Vahs and Burmester (2002)

The kiss of the muse... Euroweek 06

The kiss of the muse... Euroweek 06 Moderator Example (1): EGO ALTER following Creative Advantage Inc. Process attributes Technologies used Work together Companies culture and values Group 1Group 2

The kiss of the muse... Euroweek 06 Example (2): TRIZ … n My problem Problem formulation Categorise problem … n Combining technical parameters Compare to analogues situations My solution following Teufelsdorfer (1999)

The kiss of the muse... Euroweek 06 Innovations levels Rationalisation Modernisation Principle Synthesis Discovery following Orloff (2002)

The kiss of the muse... Euroweek 06

The kiss of the muse... Euroweek 06 A masterful idea stands out because it is… … new, unforeseen and surprising … original, developed with totally new kind of process … unique and uncommon … different and stands out from others … interesting and attractive … elegant, harmonic and esthetical … humoristic, jesting and crazy … giving some added value to the product … sometimes simple … apply able for different demands … useful … generalize able … radical … individual

The kiss of the muse... Euroweek 06 Idea evaluating Eg. What do you need to full fill the idea? What can you get from the idea? What costs does the idea require? What price would you have to sell the idea / the product ? What parts of the idea you need to improve? Does the idea fit into your personality / companies style? Do you have enough information and skills to carry out your idea? following Nöllke (2004) If you can’t measure it, you cannot manage it... Peter Drucker

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