COMMERCIALISING IDEAS Jeff Zie, Partner | TVT Founder, Investor, Adviser.

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Presentation transcript:

COMMERCIALISING IDEAS Jeff Zie, Partner | TVT Founder, Investor, Adviser

Apologies.

A life commercialising creativity in business…

Commercialising Ideas. It’s easy…

I lied. © Disney

Ideas are cheap. Solutions are valuable.

Back to basics…

Pure creativity: It’s called Art. Applied creativity: Design, Craft, Engineering, Problem-solving.

A commercially valuable idea? Original Beautiful Useful

Originality isn’t essential. Better is.

The building-blocks

Focus is expensive.

Experience is earned.

Credibility is bought with experience & integrity.

- Listen - Understand - Prioritise - Organise - Motivate - Convince - Cooperate - Negotiate - Deliver… Learn to:

How do you commercialise an idea? x Failed? Start Again Failed? Go back a step – or start again! Many variations exist.

You still need luck.

You definitely need friends.

Define your own success. If it’s just about the money, go work in a bank.

A cheerful thought: You will fail. So do it fast and learn.

Enjoy the process.

Q&A