1 Take advantage of the Team Asha training program and attend all runs Raise funds for the projects supported by Asha. Responsibility of Team Asha runner

2 Fundraising Facts and Fundamentals

3 Donations by friends, relatives, Matching grants Corporate donations How are funds usually raised

4 Target amount for each runner is Rs.500/km Half-marathon = Rs.10,500 Full-marathon = Rs.21,000 What is my commitment to raise funds?

5 Marathon Fundraising Fundamentals Mimics the marathon training itself. (May appear even more difficult in the beginning.) Commitment Organized effort Persistence and tracking

6 1) Commitment Either you do it or you don’t, there is no try. - Yoda As we make commitment for running we make a commitment to raising funds for the underprivileged. Most of our friends need an opportunity to contribute towards a good and reliable cause. You need to be convinced of the cause and remember that you are providing an occasion.

7 2) Organized effort The marathon training program lasts over 5 month over which you can fundraise. (You also have an additional month after that.) Make a list of all your friends (acquaintances) who may be interested in knowing about your program. The majority of the fundraising is ing and calling friends.

8 3) Persistence and tracking Most of our friends procrastinate, receiving a donation on the first contact is very rare. Reminders to your friends at milestones, e.g. half-way point. Send out pictures of your races. Follow up with company matching with friends with the help of administrators of the program.

9 How many donors would I need to contact to reach my fundraising goal? Half-marathon donors will be required to reach your target. Full-marathon donors needed to reach your target.

10 More tips on fundraising? Take help from your fundraising mentor Learn about one asha project. Utilize example letters and statistics on education Write to anyone who can associate your face with your name Donating a small amount yourself, show by example Document your effort (running log: weendure.com) and a catchy webpage. Follow-up on any matching or corporate donation.