Media International Advertising & Audiences Media International Saarf Amps Rams Tams.

Slides:

Advertisements

Similar presentations

Ch. 4. Basic Measurements and Calculations Highlights: Method of Measurement Name of a company or organization that presents the measurement data.

Advertisements

LSM® Descriptions. PLEASE NOTE: The descriptions of the 10 SU-LSM ® groups in some of the following slides show those descriptors that are above national.

Evening Telegraph The Evening Telegraph has been Derbyshire’s local newspaper for more than 130 years. Every day we publish compelling local news and information.

Leicester Mercury The Leicester Mercury has been Leicestershire’s local newspaper for more than 130 years. Every day we publish compelling local news and.

Q Media Pack. 770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area.

Kiss West MEDIA PACK Q TOPLINE HIGHLIGHTS – Q  KISS West has 479,000 listeners  On average listeners listen to KISS for 6.5 hours a week.

MEDIA PACK METRO RADIO Metro Radio, 55 Degrees North, Pilgrim Street, Newcastle-upon-Tyne, NE1 6BF RAJAR, Q

Presentation to Magz By Alphabet Soup 27 September 2002.

LSM® Descriptions.

Media Pack Rock FM.

Soccer Warrior Rate Card. DAILY SUN AMPS 2012 BA.

The Message From The Medium Indian Readership Survey By, Bharat Maddali (10DM-030)

Television and Newspaper Which is the most effective advertising medium for your business? Presented by: KSL-TV Research.

MEDIA PACK Q RAJAR. RADIO CLYDE GLASGOW & THE WEST Radio Clyde TSA Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as.

The Power of Two Presented for: The Ad Group Presented by: Aimee Ruhl Cheryl Riley Terry Wilson Lee Tank July 24, 2003 QCTimes.com.

March/April 2015 AMPS 2014B JANUARY 2014 – DECEMBER 2014.

Chapter 15 Media Planning: Print, Television, and Radio.

Menell Media Conference things you need to know about the SA media landscape.

Menell Media Exchange things you need to know about the SA media landscape.

BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q

Wyoming Broadcasting. Wyoming Broadcasters Current Radio/TV data Broadcasting and the internet (new media) Broadcasting vs. Satellite Radio Broadcasting.

The Differences of Public Speaking By Rotha Chao.

SAARF RAMS ® June 2007 Release 27 June 2007 Prepared by African Response.

Old people tag STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS.

SAARF and defining & measuring audiences Why SAARF does this: Seeks relationships between: – Who people are – What they consume – What media they follow.

CONNECT. ENGAGE. DELIVER. RADIO Connect. Engage. Deliver. The 2009 Foundation Research Study.

BROADCASTING #1 way to reach your audience! NOTE BUY MORE TV & RADIO – IT WORKS! NOTE BUY MORE TV & RADIO – IT WORKS!

JUNE RAMS 2 JUNE Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 STRUCTURE OF PRESENTATION Features of the Survey  Focus on.

Wits Radio Conference things you need to know about radio in South Africa.

Leicester Mercury Product Information 1. Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers.

SAARF Universal LSM ®. SAARF Training Module 1 - General Overview of SAARF & all productsModule 1 - General Overview of SAARF & all products Module 2.

Arts audiences: insight 2011 Arts audiences: insight.

SAARF TAMS Counsel: 10 th December Universe Change Overview: Households 000’s January 2010.

Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's.

Parliament SAARF Submission to Parliament By Dr Paul Haupt Managing Director "YOUR WINDOW TO THE WORLD OF RESEARCH"

Key Facts about the UK Consumer Magazine Industry

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

MobileMobile DigitalDisplayDigitalDisplay StreamingStreamingRadioRadio.

Public Relations HSS 3000/5263 Sport Marketing Dr. Brian Turner.

2007 Version 1 13/09/ Presentation to Alphabet Soup.

Media Planning: Print, Television, and Radio Chapter 15 © 2006 Thomson/South-Western.

AMPS 2013 AB. Source: AMPS 2013 BA MAJOR SUNDAY PLAYER Sunday Sun is the most read tabloid style English newspaper on Sunday.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

SAARF Submission to Parliament October 2004 SAARF Submission to Parliament By Howard Gabriels Chair: SAARF Board of Directors "YOUR WINDOW TO THE WORLD.

Community Newspaper Readership. The St. Lawrence EMC Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much of.

The SAARF Universal LSM ® "YOUR WINDOW TO THE WORLD OF RESEARCH"

Department of Water Affairs and Forestry National Arbor Week – 1-7 September 2005 Integrated Communications Campaign.

Welcome. How will digital migration effect radio broadcasting in South Africa? FormatFormat 1 TechniqueTechnique 2 MarketingMarketing 3.

USAGE OF PRINT, INTERNET AND SOCIAL MEDIA PLATFORMS OF A MAGAZINE BRAND ELLA SUGIYANTO RESEARCH MANAGER FEMINA GROUP INDONESIA.

SURVEY ON LISTENING OF RADIO PROGRAMS ON THE TERRITORY OF SERBIA - OCTOBER REALIZATION: Organized by Media center Belgrade,

Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, National Geographic, Empire.

Media Basics. Universe The number of individuals within a given target Example : Urban women Upper and Middle Income: 2,207,000.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

Objectives: Identify media measurement techniques Explain techniques used to evaluate media Summarize how media costs are determined Explain promotional.

EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS.

REPORT th Quarter Release. AGENDA 1.Setting the Scene 2.SA Print Dashboard 3.Press Dashboard 4.Magazine Dashboard 5.Conclusion.

1 UM-ReadMe.ppt Some Basic Concepts Baby Steps... Section III.

1 Listen…………….!. 2 On an average, Television garners “10 times” more Advertising spends than Radio SOURCE: AdEx Period : Apr’08 - Mar' 09 Markets: Mumbai,

Advertising Assignments. Category Environment How much does the category spend on advertising What was the ad spend last year? What is the expected growth.

BRC RAM – FEBRUARY ‘17 1.

Film4 Quarterly Update Q

BRC TAMS UPDATE OCTOBER 2016

MAIN TASK PORTFOLIO PLAN By Megan Moore.

WHAT YOU SEE IS WHAT YOU GET

13,436k 36,447k 38,3 million BRC RAM - Vital Signs National sample

READERSHIP RESULTS Q to Q June 2017 to July 2018

Commission on Restitution of Land Rights Second Quarter 2015/16 Performance Reports to the Portfolio Committee on Rural Development and Land Reform.

Film4 Quarterly Update Q

Presentation transcript:

Media International Advertising & Audiences

Media International Saarf Amps Rams Tams

Media International Saarf = SA Advertising Research Foundation

Media International Amps = All media and products survey. Covers readers, listeners, viewers, gazers

Media International Rams = Radio audience measurement survey

Media International Tams = TV audience measurement survey

Media International Stakeholders: Advertisers Media marketers Media makers. (examples)

Media International Advertisers are interested in audiences by brand, medium, programme, profile

Media International SAARF AMPS JULY Dec MONTH Trends

Media International Readership is not circulation AMPS is not ABC - Audit Bureau of Circulation Nor is it ABIS - Audit Bureau of Internet Stats

Media International Daily papers Sowetan Daily Dispatch Weekly papers Sunday Times City Press Rapport M&G

Media International More weekly papers Sowetan Sunday Wrld Soccer Laduma Growth from a year earlier: Sowetan Sunday Wrld Soccer Laduma

Media International Weekly magazines: Drum You Huisgenoot Monthly mags: Bona True love

Media International More monthly mags: Bona True love Pace SL Y Fortnightly: Kick off

Media International Women’s mags: Fair Lady Sarie Rooi Rose Cosmo Femina Elle Marie Clair

Media International Other mags: Woman’s value Your family Newspaper/subs mags: Radio & TV talk Edgars club Sunday Times MultichoiceDish

Media International Radio stations: Ukhozi Metro Umhlobo wenene Lesedi YFM FM SAFM

Media International TV programmes: (ARs) Generations (thurs)18.9 (fri, tues, wed) 18.4 Hlala kwabafileyo 18.1 Bold & Beauty 17.7 Soul City 17.5 Lottery game show 11.2 Nuus (sat) 10 Survivor 7.7, Carte Blanche 2.8

Media International SAARF AMPS 12-MONTH DATA JULY JUNE 2001

Media International AIR READERSHIP - Newspapers ADULTS ‘000s Urban G.P. Durban White Coloured Black C.Town Ilanga not included in weekly totals G.P W.C. N.P. White

Media International AIR READERSHIP - Daily Newspapers - 1 ADULTS ‘000s Large Urb G.P. Jhb Black PretoriaW.C. Coloured

Media International AIR READERSHIP - Weekly Newspapers - 2 ADULTS ‘000s White W.C. G.P.

Media International ‘000s AIR READERSHIP - Weekly Newspapers - 3 ADULTS White Metros G.P. Male Large urb G.P

Media International AIR READERSHIP - Newspapers - 1 GAUTENG ‘000s DAILY WEEKLY White Metros Male Female Jhb Pretoria Female jhb Black Female Jhb

Media International ‘000s AIR READERSHIP - Newspapers - 2 GAUTENG WEEKLY Male Jhb/ Reef Male Jhb/ Reef

Media International AIR READERSHIP - Newspapers - 1 WESTERN CAPE ‘000s 407 DAILY Coloured

Media International AIR READERSHIP - Newspapers - 1 EASTERN CAPE ‘000s 104 DAILY

Media International Community Papers/Freesheets in Cape Town South West

Media International Community Papers/Freesheets in Cape Town South East

Media International MAGAZINES ‘000s3 221 G.P. Afrikaans N.C./F.S. KZN Female Metros Jhb White Coloured Indian General W.C. KZN G.P

Media International MAGAZINES WEEKLIES ‘000s White

Media International AIR READERSHIP - Magazines WEEKLY/FORTNIGHTLIES 289‘000s Metros Jhb White N.P. Coloured

Media International ‘000s AIR READERSHIP - Magazines - 4 MONTHLIES White Indian

Media International ‘000s AIR READERSHIP - Magazines - 6 MONTHLIES Female English G.P. Female Metros G.P. Male 35-49

Media International ‘000s AIR READERSHIP - Magazines - 7 MONTHLIES

Media International MAGAZINES BY AGE - 1

Media International MAGAZINES BY AGE - 1

Media International MAGAZINES BY AGE - 2

Media International MAGAZINES BY LSM - 1

Media International MAGAZINES BY LSM - 1

Media International MAGAZINES BY LSM - 1

Media International MAGAZINES BY LSM - 2

Media International MAGAZINE READERSHIP - JOHANNESBURG

Media International MAGAZINE READERSHIP - SANDTON/SOWETO

Media International MAGAZINE READERSHIP - CAPE TOWN

Media International MAGAZINE READERSHIP CAPE TOWN SOUTH WEST/EAST

Media International CINEMA TOTAL ‘000s 919 Metros G.P. White Metros White

Media International CINEMA ATTENDANCE IN JOHANNESBURG

Media International CINEMA ATTENDANCE IN DURBAN

Media International ‘000s OUTDOOR ADVERTISING 7 DAYS

Media International SAARF RAMS JULY JUNE MONTH Radio & TV Trends

Media International  13 more radio stations now have the required minimum base for analysis: Radio 7FM Bush Radio Fine Music Radio (FMR) Radio Islam Moutse Community Radio Qwa-Qwa Radio Rippel 90.5 FM Stereo 12 MONTH RAMS Radio Riverside Radio Rosestad Soshanguve Community Radio Tuks FM Unitra Community Radio Univen Community Radio

Media International  An additional 4 DStv channels qualify for release: Channel 0 K-TVVH-1 Zee TV 12 MONTH RAMS

Media International Electronic Trends - Adults RadioTelevision

Media International Television Radio No. Hours spent on Electronic Media

Media International Journ students and TV hours Class %

Media International Ave Mon - Fri Listening - Adults ‘000s243

Media International Ave Mon - Fri Listening - Adults ‘000s512

Media International Ave Mon - Fri Listening - Adults ‘000s2 585

Media International Ave Mon - Fri Listening - Adults ‘000s249

Media International Ave Mon - Fri Listening - Adults ‘000s119 N.W

Media International Ave Mon - Fri Listening - Adults ‘000s1 590 N.W. Males E.C. KZN Females 35+ Vill/Rur F.S. E.C. Females 50+ Vill/Rur KZN

Media International Radio Trends Gauteng

Media International Stations in area : 44 Ave per listener per week: number of stations: 2.32 number of days: 5.87 number of hours: (previously 30.85) GAUTENG RADIO

Media International Ave Mon - Fri Listening - Gauteng ‘000s MetrosEnglish White Male

Media International Ave Mon - Fri Listening - Gauteng ‘000s

Media International Radio 1584 (E,A,Z,S,Ar) ALX-FM 89.1 (E,A,Z,SS,NS, Ts, Tso,V) Chinese Community Radio (E,Ch) Radio East Rand Stereo (E,A,Z) East Wave Radio (E,A,U,Gu, Ta) Horizon Stereo (E,A,Set) Jul Jun 2000 % Community Stations - Past 7 Days Gauteng - 1 Jan Dec 2000 % ‘ July June 2001 % ‘

Media International Impact Radio (E,A) Iscorian FM (IFM) (E,A,SS) Jozi FM (E,Multi) (Male 25-34) Radio Islam (E,Ar,U) New Panhellenic Voice (E,Gk) Community Stations - Past 7 Days Gauteng - 2 Significant increase Jul Jun 2000 % Jan Dec 2000 % ‘ July June 2001 % ‘

Media International Radio Pretoria (A) Rainbow FM 90.7 (RCCR) (E,A,Z,Tsw,So) Rippel 90.5 FM Stereo (E,A,Z) Soshanguve Community Radio (E,A,NS,Z,Ts,V,N Tsw) Community Stations - Past 7 Days Gauteng - 3 Jul Jun 2000 % Jan Dec 2000 % ‘ July June 2001 % ‘

Media International Community Stations - Past 7 Days Gauteng - 4 The Voice/Al-Saut (95.4fm) (E,Ses,Z,Ar,U) Radio TNG (E,Tsw,V,Z,P,Ts) Radio Today (E) Tuks FM (E,A) Vaal Community Radio (VCR)(E,A) Total Community - Gauteng Jul Jun 2000 % Jan Dec 2000 % ‘ July June 2001 % ‘

Media International Gauteng Radio Shares Ave Mon-Fri - Time Listened % Gross ¼ hours

Media International Listenership by AGE in Gauteng - 1

Media International Listenership by AGE in Gauteng - 1

Media International Listenership by AGE in Gauteng - 2

Media International Listenership by AGE in Gauteng - 2

Media International Listenership by LSM in Gauteng - 1

Media International Listenership by LSM in Gauteng - 1

Media International Listenership by LSM in Gauteng - 1

Media International Listenership by LSM in Gauteng - 2

Media International Listenership by LSM in Gauteng - 2

Media International Listenership by LSM in Gauteng - 2

Media International Average Mon-Fri Radio Listening in Soweto - 1

Media International Average Mon-Fri Radio Listening in Soweto - 2

Media International ¼ Hour Radio - Gauteng Mon-Fri Percentage % Time of Day Drive time PLACE OF LISTENING

Media International A.M. Drive Time (6am -9am) - Gauteng Where listened 5fm94.7 Highveld Stereo % Gross ¼ hours - Ave Mon - Fri

Media International P.M. Drive Time (4pm-6pm) - Gauteng Where listened 5fm94.7 Highveld Stereo % Gross ¼ hours - Ave Mon - Fri

Media International Favourite Radio Stations - Gauteng - 1

Media International Favourite Radio Station - Gauteng - 2

Media International Good News Community Radio (E,A,Z,G) Highway Radio (E,Z) Radio Khwezi (E,A,Z,G) Radio Maritzburg (E,Z) Radio Phoenix (E,H,Ta,Te,U,Gu) Total Community - KZN Community Stations - Past 7 Days KwaZulu-Natal Jul Jun 2000 % Jan Dec 2000 % ‘ July June 2001 % ‘ Significant decrease

Media International KwaZulu-Natal Radio Shares Ave M-F - Time Listened % Gross ¼ hours

Media International Listenership by LSM in KwaZulu-Natal

Media International Listenership by LSM in KwaZulu-Natal

Media International RadioTrends Western Cape

Media International Radio Listening - Western Cape ‘000s

Media International Stations in area : 28 Ave per listener per week: number of stations: 1.80 number of days: 5.54 number of hours: (Previously 22.35) WESTERN CAPE RADIO

Media International Ave Mon - Fri Listening - Western Cape ‘000s429163

Media International Ave Mon - Fri Listening - Western Cape ‘000s298344

Media International Radio 7FM (E,A,X,SS,G) (Afr,Col) 786/Voice (E,A,U,X,Ar) Bush Radio (E,A,X) Fine Music Radio (FMR) (E,A) Radio Helderberg (E,A) Matie FM Stereo 92.6 (E,A,X) Jul Jun 2000 % Jan Jun 2000 %‘ July June 2001 % ‘ Community Stations - Past 7 Days - W. Cape - 1 Significant increase

Media International Suid-Kaap Stereo (E,A,X) Tygerberg/CCFM (E,A,X) UCT Radio (E) Radio Zibonele (X) Total Community - W. Cape Community Stations - Past 7 Days - W. Cape - 2 Jul Jun 2000 % Jan Jun 2000 % ‘ July June 2001 % ‘

Media International Average Mon-Fri Radio Listening in Cape Town South West - 1

Media International Favourite Radio Stations - Western Cape - 1

Media International Favourite Radio Station - Western Cape - 2

Media International TV Trends

Media International Ave Mon - Fri Viewing - Adults ‘000s Note: Terrestrial + Satellite audiences are combined here

Media International Saturday Viewing - Adults ‘000s Note: Terrestrial + Satellite audiences are combined here

Media International Sunday Viewing - Adults ‘000s Note: Terrestrial + Satellite audiences are combined here

Media International DStv Channels - Past 7 days Adults - 1

Media International DStv Channels - Past 7 days Adults - 2

Media International Television Shares - Ave Mon - Fri Time Viewed Note: Satellite viewing of terrestrial TV channels has been taken out of DStv % Gross ¼ hours

Media International Radio trends since 1998

Media International GHFM - Trends

Media International East Coast Radio - Trends

Media International Metro fm - Trends

Media International Lesedi FM - Trends

Media International To sum up: SAARF measures audiences * for many platforms * for many media enterprise * for many programmes. According to consumption/exposure Correlated to social strata, etc.