JUNK MAIL Administrative Forum March 4, 2008 Kevin Kirby Ute Franklin

JUNK MAIL USPS Definition of Standard Mail Standard Mail is a class of mail that weighs less than 16 ounces and consists of presorted, discounted rate offerings. Each mailing must consist of at least 200 pieces or 50 pounds of individually addressed pieces. There is no Standard Mail single-piece rate. Standard Mail comprises the subclasses of Regular Standard Mail, Enhanced Carrier Route Standard Mail and Nonprofit Standard Mail. Any mailable matter may be sent as Standard Mail except matter required to be sent as First-Class Mail or copies of publications authorized to be entered at qualifying Periodicals rates.

Junk Mail Benefits of using Standard Mail TargetedTargeted FlexibleFlexible MeasurableMeasurable CheapCheap In the past 5 years, First-Class Mail volumes declined 5.9%, while Standard Mail volumes grew 14.0%.

JUNK MAIL What is mailed as Standard Mail? AdvertisingAdvertising BookletsBooklets CatalogsCatalogs CircularsCirculars Direct MailDirect Mail FlyersFlyers MagazinesMagazines Merchandise (product samples)Merchandise (product samples) NewslettersNewsletters

Junk Mail Examples: Children's Museum of HoustonChildren's Museum of Houston Communities in SchoolCommunities in School Daniel SmithDaniel Smith DellDell Environmental Resource CenterEnvironmental Resource Center Fred Pryor SeminarsFred Pryor Seminars Golf Team ProductsGolf Team Products Home DecoratorsHome Decorators J. CrewJ. Crew Mary Ann LiebertMary Ann Liebert MIT Press National Pen Company National Seminars Rutgers University Press Sam's Club Smithsonian Institute Sports Decals Springer State Bar of Texas Streamline SWM Assoc. for Women in Math Texas Institute of Cont. Legal Education Wiley

Junk Mail Poorly addressed mail received at Rice University: First-Class Mail: 1 out of 3 pieces poorly addressed 1 out of 3 pieces poorly addressed Standard Mail: 1 out of 2 pieces poorly addressed 1 out of 2 pieces poorly addressed

Junk Mail Poorly Addressed Mail Missing Address Elements - Mail Stop - Department Name - Recipient Name - Dual Addresses: Name doesn’t match address Mail Stop code doesn’t match department/recipient Recipient no longer at Rice

Junk Mail Correct mailing address format Individual Name Department Name, MS ### Rice University PO Box 1892 Houston, TX Correct mailing address format Individual Name Department Name, MS ### Rice University 6100 Main St. Houston, TX

Junk Mail Address Hygiene: Contact mailer to: - update address - remove names - remove names (Via , fax, toll free phone numbers and Direct Marketing Associations)

Junk Mail Getting Help: Direct Marketing Associations: (a free service to stop unwanted catalogs) - (stop unwanted catalogs) -