Group 3 1.Desi raida(1102020020) 2.Diana irwandi (1102020002) 3.Lailatul fitri(1102020009) 4.Rosmawar (1102020007) 5.Zahratul mukarramah(1102020021) 6.Ermalita(1102020023)

Slides:



Advertisements
Similar presentations
Media Objectives, Strategies and Planning
Advertisements

Electronic Media: Television and Radio
Ch. 11 Evaluation of Broadcast Media of Television and Radio
Introduction to Advertising & TV Commercials. A Game of Numbers How many times will the average American be exposed to some form of TV advertisement by.
Powers of Television Advertising Television advertising is the most influential and compelling form of commercial communication available to advertisers.
Professor Nigel Linge Computer Networking and Telecommunications Research Group University of Salford.
Broadcast Audience Measurement Ratings and beyond.
Technology in Media Production By Mike Pasqualetto.
Turn Off the TV Turn On The Possibilities So…. What’s the problem with TV? So…. What’s the problem with TV?
Time-Shifting Kate Roemer Dec. 6, Introduction Time-shifted viewing –When a broadcast signal is recorded to be viewed at a later time –Changes the.
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Television News What is New Media’s impact on Television News?
TV Production. Who Owns Shows 5 major networks (CBS, ABC, NBC, Fox, CW) own 77% of prime-time shows Few successful independent studios (Sony Pictures.
Part 3: Effective Advertising Media Chapter 9
The Advantages of TV over Radio May 30, The Advantages of TV over Radio Television sets itself apart from other media with its ability to offer.
Television Commercials The first television commercial in the U.S. was broadcast in The watchmaker Bulova paid $4 for a placement on New York station.
 The first camera was invented in the  The first motion picture was invented in 1867.
Critical Perspectives in Advertising. TV Commercials-the basics  They are produced and aired by how long they are: normally 15, 30 and 60 seconds  Airtime.
Timeline of the History of Video Production
Planning the promotion Advertising Sales promotion Public relations
ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.
Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Broadcast Media Part 3: Effective Advertising Media Chapter.
Television and Radio Media
Video Timeline Production By: Edith Hernandez. Cameras originally captured images on light sensitive material, later.
Music Videos A History Of.... For the first part of my research I will look into the history of Music Videos so that I can gain a better understanding.
Advertising Media PPT Types of Media  Newspapers  Magazines  Internet web pages.
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
A HISTORY OF TELEVISION THEORY AND PRACTICE Television has been in existence in Canada since 1952 All of the technology was in place for television to.
Public Relations HSS 3000/5263 Sport Marketing Dr. Brian Turner.
Advertising and Commercials Feb. 20 th /21 st. Evolution of Advertising Commercials are most commonly tied with advertisement. In ancient times the most.
Television Technology
Video History Timeline a PowerPoint by Cameron Murry.
Ali Sharaf Al Musawi. Objectives At the end of this lesson you will be able to: Explain the historical basis/stages of video technology and its educational.
Chapter 15 Electronic Media.
Ch. 10 Media Planning and Strategy
{ ICT and Entertainment Faris Ahmed, Michael Macpherson.
What is television?  A television is a telecommunication medium for transmitting and receiving moving images that cannot be monochromatic(shades of grey)or.
Video Tech Timeline By: Ryan Hall John Thomas Smith became the first person to write down the rule of thirds.
TELEVISIONS Noah Thompson Renaldo Waldron. WHEN WAS THE TELEVISION INVENTED?  In 1927 the first television was invented.  In 1928 the first reliable.
Nickelodeon's history dates back to December 1, 1977, when QUBE, the first two-way major market interactive cable television system was launched in Columbus,
CHAPTER 7 ENTERTAINMENT MARKETING. The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs.
Bell Ringer Why must goals be specific and measurable?
By: Rymel Constantine.  A production company is accountable for the development of the film from the idea of the film straight to the end product. In.
Timeline of the History of Video Production Kaitlyn McKinley.
Do You Know How to Protect Yourself from Copyright Penalties in the Classroom?
Mechanical TV vs Electronic TV. Mechanical TV 1884 Paul Nipkow –Invented Nipkow disk Spinning disk & photoelectronic tubes improved by Jenkins and Baird.
Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Ch. 1 Notes. What is Video? Before video, there were just two main audiovisual media: –Film-Television.
The American Film Industry
Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 11 Evaluation of Media: Television and Radio.
TV INDUSTRY. First TV technology The first regular TV broadcasts started in Transmissions were originated by the BBC, using something called the.
SYNERGY V CONVERGENCE Super 8 v attack the block.
LUCASFILM VS. AINSWORTH Melissa LeMay. THE PROBLEM  George Lucas became very wealthy from his series of “Star Wars” movies. In 2004 a vendor he used.
March Madness By the Numbers…. $7.5 billion Kantar Media estimates that the men’s basketball tournament has generated $7.5 billion of national TV ad expenditures.
History of television Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black.
THE ROLE OF MASS MEDIA IN FORMING A PERSONALITY. The mass media are all those media technologies that are intended to reach a large audience by mass communication.
Cinema Work by : -Daniela nº7 -Diana nº8. Film Film encompasses individual motion pictures. Film is an art form. Films are produced by recording images.
Quarterly Update Q Film4. Film4 Highlights Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & FHM) The top 10.
Broadcast Media. Television Strengths Creativity for Cognitive and Emotional Response Coverage and Cost Effectiveness Captivity and Attention Selectivity.
Media Objectives, Strategies and Planning
The Birth of Radio Radio was invented at the end of the 19 th Century by Guglielmo Marconiinvented At first, it was used to send morse code without using.
Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.
PRESENT BY:- DHVANI BHANKHAR RUCHA PATEL. INTRODUCTION  HD IS DESCRIBED FROM THE LATE 1930s.  HIGH DEFINITION TELEVISION.  DIGITAL TV BROAD CASTING.
Entertainment Pricing. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions.
Television.
Chapter 9 Broadcast Media
Entertainment and Marketing
Local TV News Has the Largest Audience Share
TECHNOLOGICAL CONVERGENCE for Institutions & Audiences
Advertising.
Presentation transcript:

Group 3 1.Desi raida( ) 2.Diana irwandi ( ) 3.Lailatul fitri( ) 4.Rosmawar ( ) 5.Zahratul mukarramah( ) 6.Ermalita( ) 7.Mellia agustina( ) 8.Rahmaniah( ) 9.Zaituni ( )

TELEVISION ? Television is a famous telecommunication media which function as picture broadcast receiver make a move along with voice, good that monochrome and also chromatic

10 interesting facts of television 1.In year 1926, J.L. Baird first displayed television which had only 30 lines and gave coarse image. Currently the digital signal of the television sends pictures with 1080 lines. 2.A 103-inch plasma TV from Panasonic is the largest plasma TV currently available in the market, costing approximately around $70,000.

NEXT By the time the American child reaches 14, on an average they have seen around 11,000 murders on television.

NEXT….. 4. The television advertisement first broadcasted on 1st July, 1941 in New York. The advertisement was for Bulova Watch for 20 seconds. It was aired before a game of baseball played between the Philadelphia Phillies and the Brooklyn Dodgers. The cost of air buy during that time was only $9.

NEXT In 2008, the cost of 30 seconds advertisement was $2.7 million in the Super Bowl broadcast. It is the world’s most costly airtime. 6. NASA has announced that they have lost all of their original tapes of Apollo 11’s TV transmission in August, 2006.

NEXT The Late Late Show of Ireland which started in 1962 and The Tonight Show which started in 1954 are the longest running talk show in the world. 8. Sony began selling VCRs in 1970 that was capable of recording the television shows. However, Sony was sued by the film studios for copyright piracy. Later on, the Supreme Court backed Sony.

NEXT The average person in the UK watches just over four hours’ television a day. 10. The abbreviation TV was first used in 1948.

Strengths of Television Strengths of TV include: – demonstration ability by combining sight, sound and motion – ability to reach large national audiences virtually instantaneously – prestige media which is important in obtaining grocer distribution and merchandising support

Weakness of Television Weaknesses of TV include: – very expensive media costs – very expensive production costs – difficult to generate adequate reach and frequency unless media budget is very large