Vision To be the leading online destination and brand that helps consumers to research, buy, and own an automobile To be the leading provider of Internet.

Slides:



Advertisements
Similar presentations
What is Business-to-Business E-Commerce? Any activity between companies that is supported electronically - - Online purchasing - Online sales -
Advertisements

Future Marketing Strategy Beth Evarts. What is Marketing? ( Wikipedia ) Marketing is the process which creates communicates delivers the value to the.
Page 1 Service Organization Overview October, 2006 Oakland Unified School District Redesign Oakland Unified School District.
Special Advertising Situations Chapter Retail Advertising Accounts for nearly half of all advertising dollars.
CANE MEDIA Presented by Akhona Ngwane September 2013.
THE ALL NEW ENHANCED NIADA CPO PROGRAM BUILT BY DEALERS…… FOR DEALERS!!
Company and Services Overview. Overview of UBL Suite of Services Flexible Pricing Partnering with UBL Ease of Integration Open Discussion.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Business Systems Chapter 7.
Achieving Operational Excellence Enterprise Applications Business Information Systems Laudon & Laudon Ch.8 (P.266)
Achieving Operational Excellence Enterprise Applications Business Information Systems Laudon & Laudon Ch.8 (P.266)
Chapter 7 Electronic Business Systems
Knoxville Business Laboratory Business Services & Solutions.
John Holt, CEO Automotive News World Congress 2006.
FuTech Systems Business & Engineering Solutions Technology Group Business & Engineering Solutions Technology Group is a Business Group that involves.
#1 Google #2 Facebook #3 Youtube #7 Ebay #8 Twitter #9 Craigslist.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
© 2012 WIPRO LTD | 1 TPM/TPO 101 An Introduction to Trade Promotion Management and Trade Promotion Optimization.
John Potter VP Interactive Revenue Development Director Radio Training Academy Automotive: Part III Internet’s Effect on Advertising.
1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell:
Proprietary and ConfidentialPatent Pending 1 Introducing Online lead generation and sales conversion solution vastly improved engagement – improved revenue.
Agenda About Spireon – Brad Jarvis, CMO Coca-Cola Bottling Consolidated Case Study – Mike Edwards, V.P. Professional Services Summary.
7 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved.
YELLOWPAGES.COM. Privileged and Confidential2 (New Results Page) Where consumers go on the Web when they “need something” local… Need something? sm.
INFORMATION X INFO102: Management Information Systems CRM and SCM.
US AUTO INDUSTRY REVIEW Ian Beavis, EVP Global Auto.
Attracting appropriate user funding in the context of declining public funding.
Market Intelligence: Trends and Strategies
Bergen.score.org Counselors to America’s Small Business S erving Northeast, New Jersey 0.
Bannerlink Tier 2 Auto Solutions. Bannerlink - Tier 2 Auto Solution Display inventory for all participating dealers in single ad unit Vehicle video for.
1 Customer LifeCycle Management SM Tap into YOUR hidden potential with DPS PerfectCircle Suite of Marketing Capabilities.
Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 20% Closing % Old Web Site until 10/ Market Strategy.
© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 14 | Slide 1 Understanding Information and e-Business Chapter14.
1. 2 Liquid Motors Agenda LMI Overview Wholesale Products & Services AuctionEdge Strategic Partnership Questions.
Timm Degenhardt Aligning Marketing and Business Strategy.
SC Word 2000 (Buersmeyer) 1 Ford Motor Company E-Business Initiatives Brian Buersmeyer Strategic Planning Manager, e-Business Material Planning and Logistics.
Channel Strategy for Social Review Industry Direct or Indirect?
Introduction to izmocars Innovative Internet business solutions provider to the automotive industry Industry leader in interactive automotive content.
Building Customer Relationship “Service is so great an opportunity for the company that our vision for the next century is that GE is a global service.
GO Airport Shuttle Don Eames The GO Group, LLC Board Member President/CEO GO The Airport Shuttle AGTA Meeting Ft. Myers, FL.
Presentation to: 36 Mortimer Street London W1W 7RG th February 2003.
DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns.
3 CX Best Practices to Keep Your Customers Coming Back © Primary Intelligence, Inc
1 AUTOTRADER.COM “OVERDRIVE” COLLABORATING FOR SUCCESS JOSH SEARCY SENIOR MANAGER, DISPLAY ADVERTISING PRODUCTS, AUTOTRADER.COM. JEN SCHREIBER DIRECTOR,
Digital Dealership Roadmap: How to Convert your Dealership to Maximize Profits.
Location.filemname.PPT 1 1. Customer-centric leadership Ownership of the customer-centered strategy exists at board level The company believes that focusing.
Managing the total Marketing effort
Overview: Electronic Commerce Electronic Commerce, Seventh Annual Edition.
Case Study: How Web Technology Facilitated Implementation of a Business Plan NAPEO 2004 Presented by: Dan Danzig, VP Marketing SpectrumHR, LLC.
Make Your Mark HALO Branded Solutions We will achieve your promotional objectives! Any combination of our online... Or offline services will provide.
- Exploring Needs - ERP SOLUTION A Brief Look ”Provide competitive advantage to our clients through the implementation of our business enterprise information.
What is online reputation management? ORM is … The process of proactively using tools, processes, and systems to be aware of and influence the conversation.
DOGUS OTOMOTIV CORPORATE GOVERNANCE Aclan ACAR Chairman Dogus Otomotiv.
Bannerlink Tier 2 Auto Solution. Bannerlink - Tier 2 Solution Bannerlink Carousel ‣ Display inventory for all participating dealers in single ad unit.
© 2009 IBM Corporation Smarter Decisions for Optimized Performance IBM Global Executive Forum Panel Discussion Business Analytics and Optimization Fred.
Current Trends in Web-Enablement June The “Real-Time” Enterprise  Extending business processes and operations  To the end-user via the web 
INDUSTRY REFERENCE INDUSTRYFUNCTIONAL AREAPROBLEM RESOLVED Banking Business Application Development Partnership: Customer requirements integrated with.
We are India's leading directional media marketing company enabling business discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search,
What Is Marketing? REVIEW. Objectives Explain why marketing is the business function that identifies customer needs Use marketing to establish your brand.
Global E-Business: How Businesses Use Information Systems.
Momentum. Strategy & Roadmapping Business Analysis Information Architecture Usability / User Experience Rich Media Social Media (Web 2.0) Interface Design.
Principles of Marketing Lecture-9. Summary of Lecture-8.
MGT301 Principles of Marketing Lecture-9. Summary of Lecture-8.
Accounting Guru Cloud ERP (Enterprise Resource Planning) ERP Software https:
WELCOME TO A WORLD OF SHARING. Collaboration as a Service Service-minded vision based on cloud collaboration With a vision rooted in the belief that progress.
Increase Your BDC Production by 15-30% WITHOUT Increasing Your Budget Full Name I Company I Job Title I A Top-Down Guide to Fostering Management.
Full Name I Company I Job Title I
Full Name I Company I Job Title I
B&G Foods, Inc. Oracle JD Edwards: Establishing the Foundation for Growth & Unlocking Business Value Chris October 22, 2018.
Agenda About us Industry expertise Service Contact us.
Presentation transcript:

Vision To be the leading online destination and brand that helps consumers to research, buy, and own an automobile To be the leading provider of Internet marketing services that help auto dealers and manufacturers sell more cars and services

Key Business Strategies and Priorities Relaunch consumer web offerings and brand - Comprehensive, search-centric offering - Across full funnel: new, used, CPO, lease, financing, ownership - Active SEO/SEM - Distribution and co-brands - Incorporate data, video, local, community - Brand evaluation, use existing brands as launch platform Become full-fledged Internet Marketing Specialists to auto dealers - Purchase requests in all forms, including phone and test-drives - Search - Local advertising and directories - Marketing - Classified listings - Unified CRM and ROI measurement

Values and Culture Focus Urgency Accountability Collaboration Innovation Consumer

What Does Winning Look Like? Profitable and growing Energized and engaged employees Highly satisfied clients Rapid consumer acceptance and adoption Rebuild reputation as leading innovator Significantly improved investor confidence

Business Update

Overview Hard work underway across the company Incremental improvement across the board Market dynamics are challenging We’re transforming a company … patience Relentless focus on execution and results Tight expense management > everyone’s job

Dealer Operations 34 Net Positive Franchises $585,000 in gross sales Field Sales begins selling Web Control Rapid Response - Over 200 dealers on the program Rollout of Unified Billing - All brands and billing types now billed at the same time Expanded dealer group focus Highest Closing Ratio - JD Power

CRM & Data Businesses RPM All-Time Record new Service Reminder sales in August = 89 Deals Record Conquest Mailer Sales in September = over $200K 2006 Average Activations per month is nearly double 2005 AVV Focused on achieving “certified” status for multiple OEMs Integration of sales efforts continues with AVV & Dealer Lead Sales Enhancing Web Control Reporting suite in time for NADA 2007 AIC Just completed data close to update new model year vehicles Our last HTML client converted to XML in Q3

Advertising Establishing the foundation for website relaunch: “UpFront” meetings were successful with expected increases of budget availability Remnant Inventory program implemented - ensures one or more ads are served on every page Remnant inventory CPM’s up over 400% Syndication to increase page-views underway

Car.com Finance Record quarter in Q3 $3.1 mm revenue, 5% increase from Q2 06 and 18% increase from Q3 05 Rolled out additional functionality on dealer extranet, drastically increasing efficiency and reporting on lead issues Working hard to renew/expand key relationships with GM, Ford, others Launched Audi lead program, relaunched Mitsubishi OEM Sales and Relationships

Key Internal Organizations Technology Finance & Accounting Human Resources & Facilities Legal Business Intelligence Marketing and Communications

Other Updates CFO Search Patent Investors Employee Survey

Summary We’re transforming a company … making continued progress Hard work and dedication across the board Patience and focus required Very challenging, but achievable goals Thank you!