© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 1 APAC Idea Engineer POC Primer

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 2 Ari The Sapient Idea Engineer POC Team Introducing

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 3 We are a team of Idea Engineers who enable the “What you could be” conversation through structured yet agile rapid prototyping.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 4 What is an Idea Engineer POC The Idea Engineer (IE) Proof of Concept (POC) is a product from SapientNitro Strategy that provides our client with the deep strategic insight required to bring future customer experiences to market. The goal of a IE POC is to develop a pressure-tested user journey across business, brand, customer experience, and technology that shows how to execute on a vision.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 5 Together we create a user journey vision of your company’s future, then quickly build it. It’s a vision of your customer’s future interactions with you; a strategic future state. It creates an instant shared experience across companies large and small – across offices and oceans – a vision so pristine it’s almost real. And the fact is, it can be made real. Because shared vision will make believers. And those believers, together, will make change. To us, it’s an easy first step in a process of seeing what your company can be.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 6 How We Do it Together with you we define a vision that is meaningful and actionable, not just generic trends and analysis of what could be. The IE POC Team creates space in a reactive business environment for you to pause and think about the future state of your customer and how to change your business to meet customers’ changing needs. We just need two days of your time with us to brainstorm the possibilities and the vision. We do the rest. Quickly.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 7 Elements of an IE POC A 2 day workshop. Our place or yours. Our folks and your folks. Together we extrapolate on your existing data, incorporate some of our own, and storyboard your customer’s future interactions with you. User Journey Story Board We sketch a single focused user journey that brings our collective thinking from the workshop to life; thinking that has been pressure-tested. We want a POC story that’s actionable and measurable – no flying cars. Single User Journey POC Need Description…. Accompanying Clickable POC The POC will be accompanied by a guide that calls out the user journey story and explains how it comes to life through interactive screens. It will also touch on which systems, legacy or otherwise, that might drive the technology or interaction described. In short, a cheat sheet for how the systems portrayed could come to life.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 8 What you Get out of a IE POC Clients often find themselves with a great concept yet without the capabilities needed to evolve beyond that concept. At SapientNitro, we know what it takes having brought some of the most innovative solutions to market since our inception. So, we created a product that gives our clients both our experience and a platform to evolve their concepts in to capabilities.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 9 Why Clients Love the IE POC Model Clients regularly ask SapientNitro for our vision as leaders in innovation. So, we created a product that gives SapientNitro and our clients a platform to define a personalized vision for business in the future.

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 10 Reasons to Love the IE POC Model Affordable and flexible. Quick and efficient. We need one week of your time together, some prep work and some post session time and you have a vision Transformational. A powerful view into the future based on the customer experience Evolutionary. It’s a platform for realizing your vision

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 11 How we measure

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 12

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 13 Idea Engineer POC Framework

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 14 Idea Engineer POC Framework

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 15 Team Model REDO FOR POC

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 16 Plan (POC 6-8 week option) 1 concept & strategy 1 week UX design 2 week development

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 17 Pricing Models

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 18

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 19