1 Elements & Principles Of Design

2  To identify elements and principles of design  To examine the impact of elements and principles of design on apparel decisions Objectives

3 Elements  Line  Shape/Form  Space  Texture  ColorPrinciples  Rhythm  Emphasis  Balance  Proportion/Scal e  Harmony Elements & Principles

4 Elements of Design line shape--form space texture color

5 Line  A mark that is greater in length than in width  Indicates direction  Many different types of lines  straight  curved  horizontal  vertical  diagonal Elements

6 Vertical  Dignity, discipline, strength  Emphasize height in a room  Make people appear more slender when used in apparelHorizontal  Sense of rest, relaxation  Counteract vertical lines  Too many can make a room seem dull  Can make a person appear heavier Elements Line

7 Diagonal  Break monotony of vertical and horizontal  Help move eye around room  More interesting  More difficult to useCurved  Portray grace, youth  More relaxed and informal  Livelier Elements Line

8 Shape/Form  Solid objects, opposite of space  Free space does not exist  Shape  2-dimensional (length, width)  geometric  organic (free flowing)  Form  3-dimensional (length, width, depth) Elements

9 Shape/Form  Everyone has his or her own shape/form and should consider this when purchasing apparel  rectangle-little difference in bust/chest, waist and hip measurements  hourglass-balanced from top to bottom; bust/chest and hips about equal, waist smaller in measurement  triangle-(pear shaped) bottom heavy, small bust/chest, narrow shoulders  inverted triangle-broad shoulders, full bust/wide chest, narrow lower body Elements

10 Shape/Form Elements What is your body shape? What types of clothing look best on your shape?

11 Space  Total area a person can see  Large shapes and forms break up space  Area around shape/form is called negative space Elements

12 Texture  Surface quality of textile or finish  Can be apparent (visual) or tactile (touch)  Kinds of texture  rough  smooth  dull  shiny  soft Elements

13 Color  Light reflected off objects  Can have strong emotional and psychological impact  Main characteristics  hue (name)  value (how light or dark)  intensity (how bright or dull) Elements

14 Color  WARM  WARM colors: red—orange—yellow  active, exciting, aggressive  COOL  COOL colors: blue—violet—green  calming, restful, passive Elements

15 Color Wheel Elements warm cool

16 primary secondary intermediate Elements Color

17 Principles of Design balance emphasis harmony rhythm proportion—scale

18 Balance  Distribution of visual weight  Creates a sense of rest and equilibrium  Equality between opposite elements  Two types  symmetrical—(formal balance) exactly same on both sides  asymmetrical—(informal balance) balanced, but each side is different Principles

19 Rhythm  Repetition of one or more design elements  Creates a feeling of organized movement, sense of order  Used to guide eye through design, provide direction Principles Example: collection of vases displayed on a shelf, row of buttons on garment or stripes

20 Emphasis  “Center of interest,” “focal point,” catches the viewers’ attention  Element that has been exaggerated or centralized to draw viewers’ eye Principles Example: fire place, vase of flowers, artwork piece of jewelry, scarf, hair clip

21 Proportion/Scale  Relationship of parts to each other and to design as a whole  Size, amount, number relate well with each other  Relationship between size and shape; shape and surroundings Principles

22 Harmony/Unity  Unity + Variety = Harmony  Unity-everything works together  Variety-design is not boring, several elements used to hold viewers attention Principles

23  Discuss how texture and color can affect one’s emotions or feelings about a garment or object.  How do people express themselves through design? Principles

24 1.Name the four types of lines. 2.Describe the difference in symmetrical and asymmetrical balance. 3.Emphasis refers only to a brighter color. Assessment A. TrueB. False

25 4.Harmony = _________ + __________ 5.Give two examples of rhythm not discussed in the presentation. 6.Which of the following is not a correct definition of balance? Assessment A. distribution of visual weight B. creates a sense of rest and equilibrium C. equality between opposite elements D. ending figure in your checkbook

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27 Body Shape and Sillouette