Growing Counter Sales With Customer Counter Sales Promotions

Announcing The Launch of the “Win With IDEAL” Customer Counter Promotions Kit Program… What Is “Win With IDEAL” Counter Promotion?  A NEW tool to help you grow your territory sales with targeted Distributors  The “Win With IDEAL” Counter Promotion kit program is an off-the-shelf day (or as long as scratch-off cards last) Customer counter promotion in a box  Puts YOU in control - provides flexibility to strategically decide the products and Distributors you would like to offer the promotion to throughout the year  Kits are ordered as needed via an on-line order entry site  Initially there will two promotional kits to select from for either Hand Tools or Cutting Supplies valued at $ and $1, each  Kits will include counter promotion elements including counter signage and brochures, scratch-off cards and prizes  You select the products you want to promote…kits have been created to promote Hand Tools and/or Cutting Supplies

How Will The “Win With IDEAL” Counter Promotion Program Work?  Select the Distributors and the product line(s) you would like to offer for the counter sales promotion  Meet with select Distributor management and present the program (a one-page program overview and this presentation, to help you present the program, is available for download on the program website)  Once you have reached consensus with the Distributor, go to and click on the “place your distributor kit order here” button and complete the on-line order form (Regional Manager must approve all orders)  Orders can be shipped directly to Distributor or to you  You will be notified via once the kit orders have shipped, Once kit(s) are received, meet with Distributor to setup and launch

How Will The “Win With IDEAL” Counter Promotion Program Work…Continued  Rules for the promotion requires Customers to purchase $50.00 in Hand Tools or Cutting Supplies for “Kit A” ($ Kit), or $ in Hand Tools or Cutting Supplies for “Kit B” ($ Kit)  After purchasing the minimum required purchase of IDEAL Hand tools or Cutting Supply products, Customers will be given a program scratch off card. Customer then scratch’s off to see if the card is a winner.  If the Customer’s card is a winner, the Distributor will give the prize to the Customer. If not a winner, the card is good for (1) free song download.

“Win With IDEAL” On-line Kit Ordering 5

Kit “A” Hand Tools and Cutting Supplies Promotional Elements and Prizes one free song pplie Branded Note: Each Kit Includes: (50) Branded brochures and (1) counter display, (100) scratch-off cards good for one free song download, or one of the (4) reward prizes

Kit “B” Hand Tools and Cutting Supplies Promotional Elements and Prizes Note: Each Kit Includes: (50) Branded brochures and (1) counter display, (100) scratch-off cards good for one free song download, or one of the (3) reward prizes

Questions? If you have program questions, please contact “Win With IDEAL” promotion Customer Service: Melinda Johnson, Customer Service Manager: , or