The ToolBox Product Management & Product Development Framework Welcome to the Product Management & Product Development “Good Practice” workshop Facilitated by Cliff Gibson for: e-Learnz The NZ consortium for e-Learning

History of the Framework Genesis, 2003 the Ministry of Education commissions a conceptual study.Genesis, 2003 the Ministry of Education commissions a conceptual study. 2002: Foundation for Research Science and Technology exploring collaboration between Crown Research Institutes, Universities and Business2002: Foundation for Research Science and Technology exploring collaboration between Crown Research Institutes, Universities and Business 2004: e-Learnz awarded eCDF funding to further develop the ToolBox.2004: e-Learnz awarded eCDF funding to further develop the ToolBox. 2005: Framework concept determined underpinned by the ToolBox.2005: Framework concept determined underpinned by the ToolBox. e-Learnz The NZ consortium for e-Learning

Audience Project Managers: seeking a robust methodology for managing a development especially when collaboration is adopted.Project Managers: seeking a robust methodology for managing a development especially when collaboration is adopted. Project Sponsors: who seek confidence from utilisation of a robust methodology.Project Sponsors: who seek confidence from utilisation of a robust methodology. Project funders: to understand how good practice can reduce risk.Project funders: to understand how good practice can reduce risk. Business Development Managers: who are required to prepare a business case for a proposed development.Business Development Managers: who are required to prepare a business case for a proposed development. e-Learnz The NZ consortium for e-Learning

Definitions 1 What do we mean by Product Management : 1.Good management decisions about product development. 2.Decisions to collaborate where appropriate. 3.Establishing and managing expectations. 4.Managing intellectual property and other legal matters. 5.Managing the life of the product. 6.Preparation of a Business Plan for the product. e-Learnz The NZ consortium for e-Learning

Definitions 2 What do we mean by Product Development 1.Comprehensive and complete “requirements capture”. 2.Good (collaborative) development processes (product development life cycle). 3.Good (collaborate) project management planning and control including communications to; –participants –stakeholders 4.Good quality management practices. 5.Effective risk management practices. 6.Robust and effective reviews. e-Learnz The NZ consortium for e-Learning

Barriers to effective Course Development Barriers to effective Course Development Institutions’ ability to develop new e-learning programmes or courses can be resource limited e.g.: The breadth & depth of e-learning technical and pedagogical expertise available. The breadth & depth of e-learning technical and pedagogical expertise available. The cost of development and the potential cost recovery from an existing student base. The cost of development and the potential cost recovery from an existing student base. e-Learnz The NZ consortium for e-Learning

Strategic Fit (economic) An economic axiom states “where opportunity comes up against resource deficiencies, collaboration is an effective strategy”. In many economies, collaboration is considered as a strategic enabler of effective development. e-Learnz The NZ consortium for e-Learning

Functions Institution needs: Business development Faculty needs: Product development requirements eCDF Best Practice Product The ToolBox Professional Development Space Drives or is driven by Best Practice product managementdevelopment. practitioners Product development decisionsDevelopment methods Standards e-Learnz

The ToolBox ToolBox underpins the framework; providing processes, templates and exemplars for collaborative development and commercialisation which includes: The business case for development and choosing to collaborate. The business case for development and choosing to collaborate. Project Management methods and templates. Project Management methods and templates. Collaborative process and methods. Collaborative process and methods. A legal framework including IP management. A legal framework including IP management. Product management and business planning templates. Product management and business planning templates. A training programme. A training programme. e-Learnz The NZ consortium for e-Learning

Benefits of adopting good practices Typically, good practices deliver: Clear mandate & authority to engage in the project. Clear mandate & authority to engage in the project. Clear purpose & requirements accurately defined. Clear purpose & requirements accurately defined. Good decision making including collaboration. Good decision making including collaboration. Confidence gained from; Confidence gained from; – Well tested processes for the development project, – Good commercialisation practices, – Good product management methods. e-Learnz The NZ consortium for e-Learning

And as a consequence… Predictable resultsPredictable results Greater funder / sponsor confidenceGreater funder / sponsor confidence Less and managed riskLess and managed risk Often improved speed to marketOften improved speed to market e-Learnz The NZ consortium for e-Learning

Benefits of using the ToolBox Reduce the risk of collaboration.Reduce the risk of collaboration. Clear understanding of expectations and reasons for;Clear understanding of expectations and reasons for; –Choosing to participate in the project. –Choosing to collaborate. Robust & complete process for the engagement of collaboration partners.Robust & complete process for the engagement of collaboration partners. Manage conflicts.Manage conflicts. Manage IP issues.Manage IP issues. Establish standards for initiation and management of projects / ventures.Establish standards for initiation and management of projects / ventures. e-Learnz The NZ consortium for e-Learning

Process Collaborative Process (includes a checklist to assist the decision to collaborate) Product Development Life Cycle Business Case for the project including a Value Chain analysis Evaluation checklist for project feasibility Collaborative Project (Management) Plan Process Template identifies opportunities for collaboration decision to collaborate (or not). If so how? decision to develop which includes e-Learnz The NZ consortium for e-Learning

PDLC Pre-search Product Research Outputs: Business Case including: Identified customers Strategic fit IP opportunities Capability capacity Business decision to proceed Collaborate? Solution Design Brief Output: Product specification Delivery methods Development cost estimates. Timetable Completion date Collaborate? Output: Concept Prototype Peer review findings Other testing Commercialise Output: Final specs. Product launch plan Quality and testing standards documented Collaborate? Outputs: Functional prototype Hosting requirements Delivery requirements Outputs: Market or funder requirements. Product requirements Product characteristics Form of delivery. Identify Resolve details Make available Output: Product approved.. Product Management Plan e-Learnz The NZ consortium for e-Learning

Collaborative Process Spec Collaborate? Decide Resources Engage Agreements Engage Need PMP Method Quality Mngt. Develop Work Tools Standards Pedagogy Standards E-Business? Transactional Marketing Training Product Mngt. IP Protection Implement Plan Unit test integration User test Testing Support & Maintain SupportEnhancement. PlanRetire / replace e-Learnz The NZ consortium for e-Learning

Management of the ToolBox i.e. The Future The ToolBox Input from: User Group Reviews Maintenance Plan Additions + Upgrades + Maintenance Ministry of Education resources: Web hosting Support e-Learnz The NZ consortium for e-Learning

The task Scenario Student survey response indicates that the course must be made available with a major amount of digital delivery. The institute has eight months to prepare the first phase of the course. Resources required to prepare the material are stretched and some members of the faculty are suggesting that no attempt should be made to prepare the course even if this means the students are lost. Others have attempted to find a source of material to purchase without success. A decision is needed to authorise the commencement of development work. Should a start of the development work be approved, drop-dead determinations will be required throughout the project. It has been decided to utilise the e-Learnz Best Practice Product Management / Product Development Framework and the associated ToolBox. The task Issues raised that need to be resolved and the ToolBox can assist you to resolve these matters. Use the table provided to identify which ToolBox components provided assistance and how you would use the processes and templates to resolve these matters. e-Learnz The NZ consortium for e-Learning