Michael Montero & Cassie Bischoff Persuasive Speaking Pages

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We will cover the following key element to persuasive speech: Motivation to audience Appeal to their balance and reasoning Stressing your Credibility Targeting the Listeners needs Mental engagement Constructing a sound argument Identify the nature of your claims Use convincing evidence Effective reasoning The Overview, Part One

Sway the listeners outlook to the speakers stance Influence attitudes of the audience Influence beliefs of the audience Influence values of the audience The Goal of Persuasive Speech Page 188

Motivate your listeners by: Making your message personal Showing your proposal is beneficial to the audience Setting modest goals Have topics that someone could relate to Demonstrate how the counter argument will disappoint them More successful with similar stances Establish your credibility Focus on Motivation Page

It’s a psychological process of reasoning and emotion Be sure to target both, not just one! Emotion stimulates a desire to act Reason provides justification for the act Balance Reason and Emotion Page 189

Persuasive speeches are based on arguments Appeal to the audiences’ reason and logic Logos is important in gaining agreement Use facts, statistics, and evidence with logos Pathos is the key to action and motivation Appeal to listeners emotions Balance Reason and Emotion Continued… Page 189

1.Showing your proposal is beneficial to the audience 2.Appeal to listeners emotions 3.Emotion stimulates a desire to act 4.Reason provides justification for the act 5.Be charismatic and vibrant Youtube Video (Credibility next slide)

Moral character: Ethos Present topic honestly and show concern Identify yourself, show commonality, display goodwill Recognize personal knowledge or expertise Be charismatic and vibrant Stress Your Credibility Page

rCRkZ9I Sarcastic credibility humor Do not earn Credibility this way 1.Recognize personal knowledge or expertise 2.Present topic honestly and show concern 3.Identify yourself Youtube Video

There are five basic needs human needs Describe a need and how you can fulfill it basic needs to appeal to: Target Listeners’ Needs Page

This clip can better explain needs than I can: -R2s A persons needs: Physiological needs Safety Needs Social Needs Self-esteem Needs Self-actualization Needs Describing Listeners needs continued/Youtube Video Page

Central Processing Applies to someone who thinks critically about topic Have Motivation to carry it out and research Peripheral Processing Someone who can’t judge off arguments merits Don’t respond well to change Will buy into superficial factors No changes in attitude or behavior Encourage Mental Engagement Page

Desired process is central thinking, accomplish by: Relate practical concerns and emphasize direct consequences Present topic at reasonable level according to audience Demonstrate common bonds Present credibility to strengthen a claim Encourage Mental Engagement Continued… Page

A respectable argument contains these three things: Claim (conclusion), Evidence, Warrant(explanation) Speaker states a claim to an issue The speaker validates Claim with Evidence They explain the warrant is the reason why the evidence proves the claim Construct Sound Argument Page

Types of claims: Fact, Value, Policy Fact claim: whether something is true or not Value claim: judging between right and wrong Policy claim: If good specific conditions were met, better outcomes should be in existence. Identify the Nature of Your Claim Page

Claims need support from convincing evidence Supporting material provides grounds for belief Use external evidence: narratives, statistics, facts, and testimony Best used with new information to form opinion Use audiences preexisting knowledge too Listeners like to hear reaffirmation in attitudes, belief, values Must identify what audience knows Use Convincing Evidence Page

Three types: Deductive, Inductive, and Causal Deductive reasoning: starts with general principle, followed by specific example Inductive reasoning: specific example, followed by general conclusion Casual Reasoning: refers to a cause and effect. Use Effective Reasoning Page

ductive+And+Deductive+Reasoning&view =detail&mid=C7C09B3EE563B C7C 09B3EE563B &first=0&qpvt=Induc tive+And+Deductive+Reasoning 1.Deductive reasoning: starts with general principle, followed by specific example 2.Inductive reasoning: specific example, followed by general conclusion 3.Supporting material provides grounds for belief Use Effective Reasoning/ Youtube Page

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