POWER OF PERSUASION. War of the Worlds by H. G. Wells Radio broadcast October 30, 1938.

Slides:

Advertisements

Similar presentations

Persuasion Is All Around You!

Advertisements

Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.

PROPAGANDA TECHNIQUES

Persuasion Is All Around You!

Persuasion, propaganda, and faulty reasoning

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Propaganda. Why bother to study about Propaganda?

Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.

Propaganda and Persuasion Techniques people use to make you believe what they have to say.

WHAT IS PROPAGANDA? Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.

Persuasive Techniques Propaganda and Advertising.

WHOSE VOICE DO YOU HEAR? Mrs. Wilcox. WHAT IS PROPAGANDA?  The Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause.

Persuasive Writing Writing whose Purpose is to CHANGE MINDS and BRING ABOUT ACTION.

Power of Propaganda. Propaganda Techniques  Refers to any technique used to influence the action and beliefs of large numbers of people  May be written,

Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief.

Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.

Act Now, While Supplies Last!: Advertising Techniques Argument & Rhetoric, Spring 2014 Senior English.

Miss Harris’ Reading Class

THE MESSAGE  First, focus on determining what message will you communicate.  What is your CLAIM?  Are you for or against?

Persuasive Techniques used in Advertising What Consumers Should Know.

Persuasion Is All Around You! “Can You Hear Me Now?”

Propaganda. Definition Propaganda: ideas or information designed and spread to influence opinion You need to be able to recognize and explain the different.

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

PERSUASIVE TECHNIQUES BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.

PROPAGANDA WILLIAMS WHAT IS PROPAGANDA? PROPAGANDA Propaganda is.. Influence Persuasion Appeal Manipulation.

Propaganda Propaganda is a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified.

You’ll like what I have to say…. Glittering Generalities Emotionally appealing words closely associated with highly-valued concepts and beliefs. They.

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

Seven Common Forms of Propaganda

Propaganda Techniques In classic and contemporary advertising.

Persuasion Is All Around You! “Can You Hear Me Now?”

Persuasion, Propaganda, Advertising

As published in the ELA Standards for the state of South Carolina Standards/old/cso/standards/ela/documents/StateBoardApprovedFinalMay14.doc.

HOW TO KNOW WHEN YOU’VE FALLEN FOR THE TRAP! Pesky Propaganda (Advertising Techniques)

Accelerated English II

Author’s strategy of persuasion. Bias tactics are used by authors to persuade their audience Some persuasive strategies are called “Propaganda techniques,”

Propaganda A Closer Look at the Depths of Persuasion.

Advertising Terms and Definitions.  Avante Garde  The advertiser suggests that the product will put the consumer ahead of the crowd by having the product.

Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

Propaganda Set up Cornell Notes titled Propaganda

Pesky Propaganda How to know when you’ve fallen for the trap!

Examples of Persuasive Techniques in Advertising

Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.

Do Now – p. 76 Describe how Obama looks in this poster.

  THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.  E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT. TRANSFER.

Persuasive Techniques

Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.

Propaganda Social control through advertisements.

PROPAGANDA What is it and why is it used? Please take out a piece of paper for a few notes!!!!

Persuasion Is All Around You! “Can You Hear Me Now?”

POWER OF PERSUASION.

Examples of Persuasive Techniques in Advertising

The 7 Types of Propaganda

Propaganda in the russian revolution

Examples of Persuasive Techniques in Advertising

Deconstructing Nazi propaganda Images

Get ‘em on your side by any means necessary

Bias Strong emotions that make an author see things from only one side rather than thinking of the facts.

Seven Common Forms of Propaganda

Propaganda Techniques

Advertizing and Media Persuasive Techniques

Seven Common Forms of Propaganda

Seven Common Forms of Propaganda

Tuesday August 22nd 2017 Museum of Me – Propaganda Posters.

Unit 3: Notes #22 PROPAGANDA

Advertizing and Media Persuasive Techniques

7 Types of Propaganda LA 2 Deller.

Presentation transcript:

POWER OF PERSUASION

War of the Worlds by H. G. Wells Radio broadcast October 30, 1938

Persuasive Devices

Persuasive Device a technique deliberately used to influence others, to convince the audience of the validity of an argument. (also known as propaganda techniques)

Persuasive Devices are used in product advertisements political campaigns everyday situations

Common Devices Bandwagon Testimonial Transfer Trial Balloon Exigency Repetition Card-stacking Name-calling Plain Folks Snob Appeal Glittering Generalities Oversimplifying Innuendo Faulty Cause/Effect Out of Context Scare Tactic

Bandwagon an appeal to follow the crowd; everybody’s doing it.

Bandwagon Clues peer pressure 2 out of 4 dentists recommend Over 4 million sold

Testimonial quotation or endorsement, which attempts to connect a respectable person with a product or idea.

Testimonial Clues direct quotation actual person with identification courtroom religious conviction hyET522rKMA

Transfer Using a famous person or thing to sell an idea or a product by attempting to connect the two.

Transfer Clues endorsements celebrities yJjZ_QUY

Find and collect examples of bandwagon, testimonial, and transfer.

Trial Balloon Offering something free or at a discount

Trial Balloon Clues coupons 2 for price of 1 buy one get one free

Exigency Offer will expire

Exigency Clues expiration date limited time only sales within next 10 minutes

Find and collect examples of trial balloon and exigency.

Repetition repeating again and again

Repetition Clues parents “nagging” children “begging” pop-ups

Card-stacking naming all of the positive reasons to choose something, selective omission; can also be used for negative influence.

Card-stacking Clues listing numbering

Find and collect examples of repetition and card-stacking.

Name-calling links a person or idea to a negative symbol or name

Name-calling Clues used towards an opponent or competitor negative connotation

Plain Folks speaker presents him or herself as a common person

Plain Folks Clues Average Joe speaker “understands” the reader/listener

Snob Appeal convinces consumers that they are worthy of a product or service because it is the best.

Snob Appeal Clues You’ll be popular if… Better than the rest

Glittering Generalities Emotionally appeal to positive and highly-valued concepts and beliefs

Glittering Generalities Clues Vague positive connotations ‘Strength,’ ‘freedom,’ ‘patriotism’

Find and collect examples of name- calling, plain folks, snob appeal, and glittering generalities.

Innuendo Hinting or suggesting that something or someone might be negative

Innuendo Clues Usually derogatory

Innuendo Example

Faulty Cause/Effect suggests that because B follows A, A must cause B

Faulty Cause/Effect Clues Example: Eating ice cream causes murder More murders occur in the summer More ice cream is eaten in the summer However, ice cream does not cause murder

Out of Context Selective editing of quotes which can change meanings

Out of Context Clues Political campaigns celebrities

Out of Context Examples Obama on Taxes

Find and collect examples of innuendo, faulty cause/effect, and out of context quotations.

Oversimplifying Favorable generalities are used to provide simple answers to complex problems

Oversimplifying Clues Statements are positive and firm qualifying words are never used

Scare Tactic Play on consumers’ fears if they do not purchase

Scare Tactic Clues What will happen if you chose the other brand/product?

Find and collect examples of oversimplifying and scare tactics.

Now you will complete several tasks to create a business advertisement and you will use persuasive techniques to convince consumers to buy your product or service.

Power of Identity Business Name

Power of Image/Symbol Logo/Icon

Power of Persuasion Slogan Theme Song