From app of the day to yesterday’s news? – The story of the Yearbook application Christine Uhrlander Lindbom Statistics Sweden.

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Presentation transcript:

From app of the day to yesterday’s news? – The story of the Yearbook application Christine Uhrlander Lindbom Statistics Sweden

The history

The present

The purpose Strengthen the Statistics Sweden brand Give easier access to the statistics through selection of particular statistics as well as annual data and time series

The problem Edition of printed book has continuously declined

The idea Source:

The idea Source: Easy & fun Modern Strengthen the brand Accessible statistics

The solution Budget reasons Word documents Ipad only Functionality Text search Favorites Share functions Links Comments For free!

The result 1 st week: nd week: “App of the day” by idg.se 1 st month: Six months: One year: 21350

The way ahead 2012 New free version for 2012 Yearbook New features Geotags Interactive graphs Same platform 1 st week: st month: Five months: 17620

The experiences Printed book 1000 copies  App x20 Well received by media and blogs Limited to the iOS-platform Must bring additional value How to measure usage?

The future Suggestion for 2014 Printed version – ”coffee table book” Mobile solutions for smart phones and tablets Feasibility study 2012 Implementation phase 2013