Case study “Drive to web” campaign by L’Oréal Paris International Women’s Day campaign.

Slides:

Advertisements

Similar presentations

CautPromotii.ro Meeting place for the consumers that seek good deals and the brands that advertise special offers. Concept introduction and advertising.

Advertisements

PRESSLAFF.COM Favorite Factoid: At 4:00 PM, 80% of Americans still have no idea what they’re having for dinner. GROCERYGUESS Fill your cart with grocery.

Agenda TurboTax Overview TY13 Enhancements – Military Edition Benefits of TurboTax for your CU Marketing Timing Marketing Strategies Next Steps 2.

Marketing Communications Services Hayward, WI.

Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

Green my Apple Apple Users in the driver’s seat.

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

Viral Marketing and Advertising Strategies For Social Networks Presented by Jeff Ragovin Vice President Sales, Buddy Media

Maynard How am I influenced?. PPC – pay per click PPL – pay per lead (only paid if a sale is generated)

chapter 9 Communication McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

Media Planning: Advertising and the Internet

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

Case Study Presented by Remi Roy Intro to December 17, 2004.

Internet Advertising & Promotional Communication Class 7 Measuring Success of Online Campaigns Kuen-Hee Ju-Pak, CSUF.

The Power of Magazine Advertising for brand building 1.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Chapter 14 Advertising: The Art of Attracting an Audience

The Fundamentals of Online Advertising Internet Advertising Revenues.

Online Advertising & PPC (Pay Per click). What is advertising?  Advertising is a (usually paid) placement or promotion of a product in a public arena.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.

There’s No Place Like Home Shop Local. Concept: Participating retailers provide donation (e.g. $5), to a local charity for every (e.g. $25) gift card.

1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell:

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

1 EERE Communications 4/16/2015 EERE Web Coordinators Meeting Conference line: +1 (415) Access Code:

Chaffey: Internet Marketing, 2nd edition © Pearson Education Limited 2003 OHT 8.1 Learning objectives Assess the difference in communications characteristics.

The Rise of Online & Alternative Media MKTG 340 Maureen O’Connor.

Copyright © 2003 by Marketspace LLC Mohammed, Fisher, Jaworski, Paddison Internet Marketing, 2 nd Ed Chapter 9 Lecture Slides Communication Exhibits and.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1 OCMu Tracking Ads and more The Office of Communications & Marketing (OCM) louisville.edu/ocm.

1 Newsbrands and finance. Newsbrands have a wealthy audience…

Direct and Online Marketing: The New Marketing Model

Smart enriching media NSDL Annual Meeting Advancing NSDL Networks November 8, 2007 online promotion project.

IAB case study for the Yellow Toolbar® Thursday 24 May 2007.

Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin The Internet and Interactivity.

Halloween Guide Fall 2011 Digital Sales Package September 26 x 6 weeks.

CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.

Who is Driving Who? Who is driving Who Web 2.0.

Interstate Batteries for Integrated Advertising, Promotion, and Marketing Communications, 7e Clow & Baack.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

4. BRANDING DIRECT Salesforce Direct Mail Telemarketing Customer Service Representatives PERSONALIZED Personalized permission Personalized recommendations.

 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.

Advertising. What is Advertising? A form of communication that influences an individual to purchase something.

Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.

Marketing Best Practices What to consider when launching a program.

amous-logo-quiz/3748

1 Lexington Ad Club March The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998.

Power of Video Online How video is changing the way we find prospects and convert sales online.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

1 KentuckyConnect.com Visitor Statistics The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998.

Welcome to “The Future of America”. Advertising vs. Marketing Marketing: A series of business processes taken by a company to develop, communicate with.

Advertising Opportunities on Drive further awareness of your media to over 8,000 marketers and agency planners.

2009 Spring Web Update The York Dispatch Editor: Lori Goodlin Web/New Media: Tom McLaughlin.

Promotional Plan for Cartridge World’s Subscription Service.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Online by Budapest Airport. Advertising at bud.hu The bud.hu page visitor numbers.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Minneapolis Northwest Tourism Key Contact: Grace Post Phone:

MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.

Lecture 9 Communication.

ACO501 – Accommodation Sales & Marketing

Integrated Marketing Communication

INTRODUCTION CNA Recap:

9 Communication chapter McGraw-Hill/Irwin

Chapter 14 Advertising: The Art of Attracting an Audience

Create the Future Design Contest 2015 Recap

Ch. 14 Advertising 14.1 Advertising Media.

Internet marketing.

Presentation transcript:

Case study “Drive to web” campaign by L’Oréal Paris International Women’s Day campaign

2 Introduction From February 23rd to March 8th, L’Oreal conducted a drive to web campaign across Canada to promote International Women’s Day on March 8th. The campaign, consisted of sending e- cards to “the women that matter in your life”. L’Oréal made a donation to the Canadian Women’s Foundation for each e-card sent. The campaign was executed through television, newspaper, magazines, outdoor and on the Internet. This study will compare the results generated on the web site and the amount of cards sent, by medium. This study is only based on results and doesn’t evaluate the impact of the campaign in terms of awareness for the brand. Home page of LorealParis.ca web site

3 Media selection Traffic on the L’Oreal International Women’s Day section was generated by four distinctive channels of communication.  A Newsletter from L’Oreal’s database ( ) which was linked to L’Oréal’s IWD section  Traditional campaign brought people to the L’Oreal web site where a pop up appeared linked to IWD section.  L’oreal web site traffic  And the Banner campaign on the Internet, link to L’Oréal IWD section

4 Media plan

5 TV creatives

6 Magazine & Newspaper creatives

7 Post card creative

8 Outdoor creatives

9 Newsletter creative

10 Web creatives (including results)

11 Web creatives (including results)

12 Web creatives (including results)

13 Amount of visitors and page views on IWD web site Web campaign TV, print…

14 Amount of unique visitors on IWD web site DaysVisitorsUnique visitors 23 février février février février février février mars mars mars mars mars mars mars mars mars Totals Traditionnal campaign Web campaign

15 Campaign results Amount of cards sent

16 Campaing results Direct entries on the web site excluding and web campaign operations

17 Results (viral marketing by medium)

18 Conclusion  The banner campaign over the Internet, which represents 7% of the media spent, generated 48% of the campaign results. It represents an average media investment of $1,80 per card sent.  The Newsletter sent from the L’Oreal database ( ) generated 33% of the campaign results  Traditional campaign and traffic from L’oreal web site users, generated 19% of the campaign results  Traditional media which represent 93% of the media spent, generated 13% of the campaign results. It represents an average media investment over $100 per card sent.