DUAL CREDIT MARKETING TO VARIOUS AUDIENCES

Growth of the Dual Credit Program at SLC

HOW DID STUDENTS HEAR ABOUT US? 2009 – 2014 Data from Debriefs

COMMUNICATION IS KEY College - Administration & Staff School Board - Administration & Staff Students Parents Community

ELECTRONIC MEDIA Website ● Videos Website Television ● Radio

PRINT MEDIA Pull-Up Displays ● Newspapers Dual Credit & Story Posters ● Pens Business & Website Cards ● Brochures Dual Credit SWAG ● DC Promo Boxes

PRESENTATIONS & FORUMS Orientations ● SLC College Open House Presentations: ● Dual Credit Teacher Forum - College (E.g. Dean & Coordinator Meetings) - School Boards (E.g. Guidance & Student Success Leads) - Community (E.g. B.Ed Students, Crown Ward Students)

ACTIVITIES 7/8 Connections – 600 Students 7/8 Young Women Innovators Conference – 100 Students 7/8 Burger Club – 140 Students 7/8 Math & Science Exploration – 200 Students 10/11 Connections & Sampler Day – 416 Students Almost 1500 Students a Year!

DUAL CREDIT TEACHERS Dual Credit Teachers InformationInformation School Community ● School Administration ● Guidance Counsellors ● Students ● Teachers ● Parents School Community ● School Administration ● Guidance Counsellors ● Students ● Teachers ● Parents

MARKETING BY SUPPORTING THE CURRENT STUDENT Students who are currently in the program are essential in the marketing process. Current students will be the ones to go back to their community, school, parents and friends to tell them about their experience.

STUDENT QUOTES “College students were positive role models and I am now more motivated to finish high school as a result of the course.” “The Dual Credit program has made me look forward to college, and helped me realize how I need to mature.” “The program was awesome and SLC was very welcoming!”

Questions or Comments?