HISTORY OF GUINNESS Created by arthur Guinness in december 1759 in Ireland (Dublin) At first it was difficult because the most popular alcohol were whiskey.

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Presentation transcript:

HISTORY OF GUINNESS Created by arthur Guinness in december 1759 in Ireland (Dublin) At first it was difficult because the most popular alcohol were whiskey and gin. John gilroy was an important man in Guinness industry→1st advertising

The Guinness marketing mix The product Target & image The place The promotion

THE PRODUCT Guinness stout is made from water, barley malt, hops, and brewers yeast. Guinness beer is brassed in 35 countries but its base come from brassery st james gate There is differents kind and size of Guinness :

Kind of Guinness 33cl50cl 75cl or 1L

TARGET AND IMAGE Man, between 20 and 60 years old (target’s heart : years old) but womens drink guinness too Hight quality, diferent than other beer by the taste. When you think about guinness you think about ireland there is a link. Drunk by different social situation

PLACE AND PROMOTION place Guinness’s pub (Ireland) Lot of pubs all around the world Commercial center Special shop (Irish shop…) promotion TV spot in great britain Billboards Advertising in magazine or newspapers

Some advertising