Mechanics of Social Media Margaret Ambrose Habitat for Humanity New York State.

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Presentation transcript:

Mechanics of Social Media Margaret Ambrose Habitat for Humanity New York State

Road Map Social Media 101: Getting Started Actionable Tips Examples: #WIN #FAIL Policies Resources Discussion

Social Media 101: Getting Started Things to consider… Target Audience Goal Type of Content Staff Member Responsible Frequency Policies Platforms

Map It Social Media Matrix PlatformGoalTarget AudienceFrequencyStaff MemberType of Content Website/RSS News Feed/Newsletter Facebook Twitter YouTube LinkedIn Blog Instagram Pinterest Four-Square Google+

Actionable Tip: Do the Research

Actionable Tip: Create Powerful Content

Actionable Tip: Find Your People

Actionable Tip: Add Value to Your Community

Actionable Tip: Integrate Don’t Synch

Actionable Tip: Form a Social Media Hit Squad

Actionable Tip: Don’t fight your community

Actionable Tip: Do you know what your community is saying about you on Social Media

Actionable Tip: Don’t ignore feedback from your community

Actionable Tip: Be wary of Hot Button Topics

Actionable Tip: Mea Culpa

Actionable Tip: Be Human

Policy Point: Crisis Managements

Policy Point: Feedback vs. Trolls

More Policy Points

Resources: Habitat Me! 1 Million Hearts and Minds Toolkit ts_and_Minds/about_campaign/ HFHI Guide to Social Media my.habitat.org/search?keywords=social+ media

Resources: Online Tools TechSoup TechSoup.org Create Content Buncee.com Creative Commons Fair-Use Checklist Klout – Measure Your Influence Social Media Policy Tool Template Creator

Resources: Videos Seth Godin: The Tribes We Lead Facebook Tutorial Twitter’s Explosive Growth Twitter Tutorial HootSuite Tutorial What videos go viral? How Social Media can make history?

Resources: Books Social Media for Good: A How-to Guide for Nonprofits by Heather Mansfield alias%3Dstripbooks&field- keywords=social%20media%20for%20good&sprefix=social+media+for+goo% 2Cstripbooks%2C216&rh=i%3Astripbooks%2Ck%3Asocial%20media%20for% 20good Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan

Resources: Articles Social Media for Social Good: A How-to Guide for Non-Profits by Heather Mansfield Creating A Social Media Policy 3 Great Social Media Policies to Steal From 3 Commandments for the Next Online Content Leaders 5 Things Lady Gaga Can Teach Marketers About Community Building community-building Why Wegman’s is a Trust Agent brand-should-be-too/

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