League/LSC Monthly Update Wednesday, June 16, 2010

2 Contents Top LSC’s Credit Union Agreement Status League Best Practices What’s New –Shop America –AutoNation –1 st Qtr League Payouts Updates –Moving Days –CompleteTax for 2011 –New Service from DIRECTV –CU Benefits Express Campaign –Big Savings on a New GM Truck 2010 LSC Communication Schedule

3 Top LSC’s January – May 2010 Auto SalesSprint Supporting Credit Unions Texas9,227Illinois 41 Florida/Alabama3,770Pennsylvania 31 California/Nevada2,751California/Nevada 26 Pennsylvania2,657New Jersey 22 New York2,549Tennessee 20 WOW!

4 Agreement Status Follow Up With Your Credit Unions! Program (Thru 5/16/10) Big TicketSprintMember Rewards Sign-Up Level1,868N/A1,854 Endorsement Level Total Supporting CU’s2, ,184 Check on the status of your credit unions with the League Reports at: Help make sure your Big Ticket endorsing credit unions are paid by reminding them to: Provide a copy of their Quarterly Newsletter articles Insure the new trademarked IIA web banner is prominently displayed on their CU home page Second Quarter Materials due by 7/31/2010 to It’s not too late for credit unions to send in agreements to qualify for 3 rd and 4 th quarter payouts. Agreements are due by 7/31 Agreements available at:

League Best Practices 5 The Washington Credit Union League conducted an Invest in America webinar to fully explain the program’s benefits for both credit unions and their members. If you haven’t heard of Invest in America or given much thought to how this program can help your credit union earn additional income, now may be the right time to take a look. Invest in America was created for credit unions to band together nationwide to promote and support not only their own products and services, but also those offered by collaborative American-based companies. They are hard at work cultivating partnerships with various U.S. companies and organizations to bring significant discount opportunities to credit unions and their members. Not sure if Invest in America is right for your credit union? Through partnerships with great U.S.-based companies like GM, Sprint, FTD and DIRECTV to see why your credit union should join this dynamic enhancement program your members earn discounts and your bottom line improves. The Massachusetts, Rhode Island and New Hampshire Leagues sent blasts to all non-IIA credit unions explaining program merits and requesting enrollment.

6 What’s New ShopAmerica On-line Mall Now Open! In first 10 days: –Over 2,200 unique visitors –700 members created a ShopAmerica account –Able to shop at 1,200 leading on-line merchants! It’s as easy as: –Click – The ShopAmerica logo from –Shop – Members easily shop their favorite merchants, search by product or take advantage of daily on line specials –Save – Earn $10 or more in cash back and receive a check Details at: Marketing Materials at:

7 What’s New AutoNation Pre-Owned Vehicle Program –Credit union members will be walked through the entire purchase process by Personal Auto Consultants, via phone consultations, and by utilizing a customized micro ‐ site –Credit union members will decide on how much interaction they want to have with the dealership –Exclusive credit union financing –Discounts will range from 5% to 15% from publicly published prices –A phased launch will be rolled out beginning this summer –Once the phased launch is complete, the AutoNation Direct credit union member discount program will be available at over 200 dealerships in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, and Washington

8 What’s New Leagues Earn Over $83,000 in 1st Qtr. Big Ticket Income Checks sent to participating leagues/LSC’s on Monday, June 14, 2010 Credit union commission pool exceeds $325,000. Checks will be sent to endorsing credit unions the week of June 14 Credit unions earning $50 or more will receive a check Funds for credit unions earning less than $50 will be held and added to future earnings until their total reaches the $50 threshold

9 Encourage Credit Unions to Market “Moving Days” Promotion Spring and summer are the most popular times to move as members look to get settled in before the school year starts Credit unions are encouraged to utilize the template or other means to promote Allied Van Lines (marketing materials found at: Updates Marketing Tip Moving is when members also evaluate their entertainment options so why not promote both Allied Van Lines and DIRECTV together!

10 Updates Promote CompleteTax for the 2011 Tax Season Now is the time for credit unions to consider CompleteTax for the 2011 tax season Credit unions and LSC’s will soon receive a marketing piece designed to inform credit unions on the benefits of offering CompleteTax over other providers Shortly thereafter, credit unions will receive a brief survey to gauge the level of credit union support for the 2011 tax season LSC’s are asked to share this information and encourage credit union participation Details at: ttp:// ttp://

11 Updates DIRECTV Offers Whole Home DVR Service! Whole home DVR benefits: –Record and watch shows from any HD receiver with a single HD DVR –Record 2 shows while watching 2 others –Manage your DVR playlist from any room –Get 2 times more DVR space than cable –Members save by eliminating the need for multiple DVR’s DIRECTV is America’s #1 rated satellite TV service (for the past 15 years) and ranked higher in customer satisfaction over major cable providers (for 9 years in a row) and offers the most HD and sports channels For complete details visit:

12 Updates CU Benefits July and August Promotion IIA will use a summertime theme to promote the medical and lifestyle benefits available through CU Benefits Express Campaign focused on dental and vision exams as well as recreational discounts Opted-in members will receive blasts IIA communications (Newsletters, Blogs, etc.) will focus on increasing awareness For details visit:

13 GM Truck Promotion SAVE BIG ON A NEW TRUCK! GM developed an outstanding marketing piece available for league and credit union use The piece does an excellent job of laying out the total credit union member discount when adding the $5,000 public consumer cash on Chevrolet Silverado and GMC Sierra Available through June 30, 2010 It is highly recommended that credit unions are encouraged to utilize this piece to promote the offer with their members Click here to link to this imagehere

14 Future League Communications League Conference Calls will be held the 1 st month of each quarter on Wednesday’s at 3pm EST* –July 14 –October 13 Access Information –Phone: –ID: Monthly updates via PowerPoint Presentation will be ed on: –June 16 –August 18 –September 15 –November 17 –December 15 *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards