THE JOURNEY OF THE SLAVE HOW TO SHOW ORDINARY PEOPLE, THAT THE HUMAN TRAFFICKING IS EVERYWHERE AROUND US?

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Presentation transcript:

THE JOURNEY OF THE SLAVE HOW TO SHOW ORDINARY PEOPLE, THAT THE HUMAN TRAFFICKING IS EVERYWHERE AROUND US?

SITUATION: number of people who are exploited by human traffickers And still society is ignoring this problem...

INSIGHT & TARGET GROUP: Human trafficking is for all people invisible.

GOAL: Make human trafficking visible!

STRATEGY: We will expose the ordinary people in ordinary places during ordinary days WITH THE REALITY OF HUMAN TRAFFICKING

THE JOURNEY OF THE SLAVE: The Plane The Auction The Fair

KEY MESSAGE: Shocking, isn't it? Human trafficking is everywhere around us. Just look around. #IseeitNow

MECHANICS: By showing the reality of human trafficking: 1.We will shocked them 2.Involve them directly 3.Ask them to share their experience on social networks with #IseeitNow 4.Take care themselves, warn their friends 5.To be solidare and donate our Trust Fund 6.Became ambassadors, wear the Blue Heart badge

MEDIA CAMPAIGN: We will shoot 3 videos which will show authentic reactions of the ordinary people on human trafficking around them. Videos will originally promote The World Day against TIP on 30th July and gain media coverage. #IseeitNow

UN introduced horrifying slave stand on a job fair in Vienna Slaves on a plane to London! UN continues with scandalous campaign Shocking slave auction in New York! UN runs fight against human trafficking

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