The Body Shop 美體小舖

Group Members 企三甲 張紜嫚 企三甲 謝紹君 企二丙 郭欣怡 經二甲 蔡佳容 經二甲 陳 平

Our Report Process 1. Brand Story 2. Introduction of THE BODY SHOP 3. Slogan and Core Values 4. SWOT analysis 5. Market and Marketing analysis

Brand Story

1.Anita’s Story 2.Natural Material 3.Recycle 、 Reuse 、 Refill

Brand Story

Website Preview

Introduction Founded Country England Branch Stores over 2070 sites in 55 countries Since.. Since 1984 Main ProductsSkin care, Bath tools, Make-up, Hair-care, F ragrance.. and so on Staffs There are so far 58 sites in Taiwan. Over 300 staff members.

Values 1. Against Animal Testing 2. Support Community Trade 3. Activate Self Esteem 4. Defend Human Rights 5. Protect Our Planets Department s Human Resource Financial Operational Product Marketing R&D Introduction

Slogan

Defend Human Rights

Values and Slogan 1.Against Animal Testing 2.Support Community Trade 3.Activate Self Esteem 4.Defend Human Rights 5.Protect our Planet continue

Back Another Happy Easter Bunny… Against Animal Testing… GUARANTEED!

Community Trade back

Back

SWOT Analysis

THE BODY SHOP Strength 1.The organization system is complete. 2.They fully practice their business principles and core values. 3.They have a great planning for their goal. 4.They provide a nice welfare system for their staffs as possible as they can. 5.They have a mature Research and Development department. Weakeness They don’t have a strategy to manage those new relations companies …

SWOT Analysis THE BODY SHOP Opportunity 1.It is a well-known brand. 2.They have a stable resource for customers. 3.They cooperate with L’ Oreal. Threaten 1. The way of marketing is too conservative.

Market and Marketing of THE BODY SHOP Target Market 18~40years old grownups Product traits using pure natural materials suitable for any skin type and age environmental care

Market and Marketing of THE BODY SHOP Brand Strategy packed in green and natural Marketing Promotion 1.Public Praise 2.Gain branch stores 3.Story Image 4.Advertisements

The End