1st INFORM MEETING Brussels, 17 th June 2008 Nicola Masi

2 This presentation The first communication activities: short example of activities of the central unit (but much more communication activities are realised and in progress on the regional and national OP’s) Next main activities A specific point: beneficiaries’ lists

3 Some communication activities realised for this programming period Logo and visual identity Website (QSN Area) Events (5 major last year) Publications …

4 QSN – Visual Identity Logo and brand identity Publications Website

5 PON GOVERNANCE - Visual Identity Logo and brand identity Publications Website

6 Objective: stimulate awareness and mutual engagement of central and local authorities on challenges and opportunities of the new programming period Speakers: Ministers, European Commissioner (in Bari), Presidents of Regions, Local Authorities, Socioeconomic parties Participants: for each event The 3 QSN launch events

7 The launch events Visual Identity Naples, 24 September 2007 Lamezia Terme, 26 November 2007 (thematic event on eEducation) Bari, 27 January 2008 (thematic event on Energy)

8 QSN Web Section

9 PON GOVERNANCE & A.T (FESR) – Web Section

10 Next main activities Start of a national communication network Drawing up of the QSN Communication Plan Reorganisation of the Website QSN area Comparative study on OP Communication Plans in Italy Innovative and experimental actions (e.g. evaluate “Web 2.0” potentialities) Advertising campaign “From QCS to QSN”

11 The Beneficiaries Lists - One List or More Lists? Lists for each OP (then evaluate if also a unique list) - When the first publication? Within few months - How often updating? Two approaches * fixed dates (max 1 year) * real time A common choice should be defined in the next months

12 Head of Communication Unit DPS- MISE Mr. Nicola Masi Ministry of Economic Development Department for Development of Cohesion Policies Via Gaeta, Roma Italy