The Marketing Mix in a Digital World Wifi = #consciousdmm.

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Presentation transcript:

The Marketing Mix in a Digital World Wifi = #consciousdmm

The Marketing Mix

Product Do you have the right mix of work

Place Where do buyers look for your service? High street? Online? Events?

Price Hourly rates Fixed fees Value pricing

Promotion This is what most people think marketing is! We’ll come back to this

Above & Below the “Line” More “mass media” More “one-to-one”

Content laddering 5 x Tweet = 100 char (yep, not 140) 2 x FB/G+/LI = 100 words 1 x Blog post = words 1/6 = newsletter = 1,000 words

Jam doughnut model

Great use of Slideshare

Tips booklets

Infographics

Client testimonials