Your Corporation What makes a company successful? How important are images to a successful company? How do images shape your opinion? Do images carry more meaning than we may think?

Let’s get started! If you could own, run, or be the CEO of any company in the world, what would it be? Why? Can you think of any images associated with that company? Sketch them. Submit a Company Proposal

Logo Basics Circle, square, triangle, stars, shields hearts, flames, crosses, speech bubble, ribbon

Top Logos of all time

Business Cards Make sure your card says something about you. There are a lot of boring business cards out there. Make the important information easy to find. Include your web site address and address

Letterhead

Final Thoughts A good logo catches the eye - it makes the observer curious or engaged. Many designers prefer developing logos beginning with, or consisting entirely of text. Again, simplicity is extremely important - this is not the time to use fancy decorative fonts. Whether alone or combined with graphic elements, the text in a logo must be easily readable at small sizes. A logo should be simple and abstract, not be complicated or confusing, and again, all elements must be discernible when reproduced in small sizes.