Presents: GOOD EARTH Cereal Lukasz Stykowski, Eliana Ford, Amadeo Ortiz.

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Presentation transcript:

Presents: GOOD EARTH Cereal Lukasz Stykowski, Eliana Ford, Amadeo Ortiz

EXPANDING OUR BRAND Already have wide variety of products (shoes, clothing, snacks) Now expanding to our own food products

FIRST STOP: GOOD EARTH CEREAL Why Cereal? Many of our customers value a good, solid, and strong breakfast to give them the energy they will need to get through their day

WHY GOOD EARTH? NAME Simple, easy to remember Meaningful Why? “A Taste of Earth in one bite” “In order to ensure a healthy start for our customers’ day, all ingredients used to make our cereal are 100% organic, natural, and fresh.”

THE PACKAGE Front: Title Logo/Brand Required Stamps Side 1: Nutrition Facts Expiration Date Ingredients Contact Info Side 2: Cereal Recipe Website Logos Back: Sweepstakes Contest Rules

FEATURES Air Tight Seal = Twice the Freshness Metal Container will last longer then cardboard Easy To Pour from any angle Drop-Proof Latch

PRICING The price will be around $7 This is due to the packaging, BUT the package contains 5X more cereal than most cardboard packages. (60 OZ. compared to 12 OZ.) + Reusability of our package allows customers to purchase more cereal reusing the old container for a lower price ($5)

DEMOGRAPHICS PRIMARY MARKET Ages 18 – 35 People who are athletes/lead healthy lifestyles SECONDARY MARKET Parents trying to instill healthy eating in children’s diet

LOCATION Will be placed in stores that take pride in selling natural, healthy foods

DECAL Middle of isle = Great placement Large enough for potential customers to see

90 DAY PROMOTIONAL PLAN April 2013 April 10 th = Pre-Launch Commercial released April 24 th = Launch of Blast /Announcement of Launch Party on the Radio and where to buy tickets (California area only) April 30 th = Pre-launch Commercial taken down

May 2013 May 1 st = Midnight launch party (live- show on YouTube)/ Launch of cereal in specified stores (promo business card)/ Launch of website promotion + YouTube promo May 2 nd = Launch of Newspaper Ad May 15 th = Jump Start Your Morning Kids Event (Guest Appearance From Lance Armstrong) May 31 st = Enter Period for Sweepstakes ends

June 2013 June 1 st = Removal of Newspaper Ad/ YouTube Ad June 12 th = Winner picked for all Sweepstakes June 22 nd = Tour De France (Interview with ticket winner chosen, “On The Go” filiming for a YouTube event) June 24 th = Post launch commercial taken down