Southern California Edison Low Income Outreach Efforts Low Income Oversight Board September 14, 2006

CARE OUTREACH Targeted mailings to under- penetrated areas Targeted mailings based on income demographics Annual solicitation to all residential customers not participating Print and radio Capitation Fee Program Bill Messaging Bill Inserts Consumer Affairs (EAF, Senior Outreach) Public Affairs (Community organizations, governments) Equal Opportunity/Supplier Diversity (faith-based organizations) Employee affinity groups, (community events) Authorized payment agents In-language communications Phone-assisted completion of applications Door hangers with applications Bus shelter bill boards Point-of-Sale Displays Register tape ads Educational tools (Showcase Presentation and Event Tool Kit) Large-print applications Messaging on food bank bags Applications with assistance checks

CARE OUTREACH EFFORTS July 2005 Door Hanger with Application 500,000 November 2005 Direct Mail 700,000 December 2005 Winter Savings Kit 1.5 million Winter Savings Kit to Medical Baseline and Final Call Customers 35,000 March 2006 Mail to Master-Meter 8,500 April 2006 Direct Mail 275,000 June 2006 Annual CARE Solicitation 3.3 million July 2006 Direct Mail 300,000 August/September 2006 ValPak Application Insert 2 million

LIEE OUTREACH Three Prong Approach – CBO Outreach Outreach through CBO programs such as senior nutrition, dial-a-ride, Head-Start, etc. – Direct Mailers Targeting mailings to hot climate areas – Advertising Media releases and local newspaper ads

LIEE OUTREACH Direct Mailers – January thru March – 15,000 Lancaster – Palmdale – Palm Desert – Delano – March – 70,000 Climate Zones 14 and 15 – September - 500,000 Customers in Climate Zones 10 – 15 – September - 2 million Service area wide Advertising – Media releases in August – Spanish Language ad (La Opinion) in September