“How To Market Your Business” U S B L N October 2012.

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Presentation transcript:

“How To Market Your Business” U S B L N October 2012

Shelving / Fixtures Facilities/Construction Printing Consumer Packaged Goods (CPG) WBE, MBE, VBE, LGBT, HBE, DOBE, American Indian, Asian, Small Business Retail Manager Supports the increase of corporate spend among product suppliers Services Manager Supports the increase of corporate spend among service providers, non-cpg suppliers Store Operations Manager Leads implementation of promotional programs and activities that drives sales (thus spend) of products distributed to Walgreens from diverse suppliers. Next Practices: Walgreens Supplier Diversity Senior Director Chief Diversity Officer

Copyright 2012 Walgreen Co. 3 Sales Projections & Revenue Market Opportunity Promotion and Purchase Value Proposition Quantify the current size of the Market Outline the market drivers Channels of Trade Competitive Landscape Product Point-of-Difference (POD) New, Better, Different (Well Experience) Claims, Patents, Ingredient Stories Unique Target Market Pricing Strategy Is there Alignment with Corporate Strategy? Promotion and Pull Through Drive Store Traffic Advertising / Promotional Activities & Schedule Product Life Cycling Project 3 Yr. Sales Distribution and # of Stores Sales Per Store, Per Week & Annualized 40% 25% 20% 15% Demonstrate & Quantify the Opportunity

Copyright 2010 Walgreen Co. 4 Vendor & Supplier Next Steps