CD Korea

Korean entertainment products Japan: Second stage for Korean artists – The Hallyu Wave – Shibuya: Highly populated district of Tokyo Efforts to improve relations

Japan’s Economic System Free market – efficient competitive Imports from Korea – 4.1% (2010) Unemployment rate – 5% (2010)

Political Structure and Stability Constitutional monarchy with parliament Protects industry and trade by World Trade Organization standards 47 administrative sections

Foreign Policy Efforts to strengthen bonds with Korea Consumption tax – 5% World Trade Organization Economic Partnership Agreement with Korea

Population of 120 million (July 2011)

fashion and cultural aspects Bright lights, multiple advertisements famous attractions 28% of the population reside in Tokyo Shibuya – one of the 23 districts in Tokyo Popular with youth for

Culture Derived from China – cultures are similar High context Punctuality Golden Week – Attracts foreigners and travelers

Target Market Primary: ages 13 to 25 – Technology and trends Secondary: women ages 30 to 50 – Housewives 67.9% of population between ages 15 to 55

Competitors Tower Records (Tokyo) – specializes in physical music sales Recochoku (Online) – 65% digital music sales

Promotional Plans Brochures Fliers Posters Website In-store displays

Required Documents Import License Bill of Lading Certificate of Origin Certificate of Compliance Documents require metric units and company seal

Proposed Organization Limited Liability Corporation Commercial property with back room Staff team from Korea – fluent in Japanese – One owner as overseer

Transportation Air Freight – More secure, lower insurance rates, few risks – Pantos Logistics

Finances