The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev

The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev

Presenters Earl Kilmer, Asst. Rotary Coordinator Laura Day, Zone Ignite Chair Steve Lewis, DRFC District 5190

The Challenge We have a membership challenge And membership is everyone’s job

North America

A loss of 63,368 Rotarians is more than all the Rotarians serving in Rotary Clubs throughout Zones 25 & 26!

District 5190 Membership June 2005 thru May

37 of 58 clubs downsized 1 clubs shrank between 3% and 15% 13 clubs shrank between 15% and 30% 23 clubs shrank more than 30%

Hold the Presses! New Information… that can help! siegel + gale

siegel + gale Survey Two key questions: 1.Why did you JOIN Rotary? 2.What is the main reason you STAY with Rotary?

Why Join? Impact my community 35.5% Friends30.0% Networking18.7% Recognition4.3% Training 3.3% Impact globally 8.2%

Why Stay? Impact my community 35.5%36.1% Friends30.0%38.4% Networking18.7%5.2% Recognition4.3%2.3% Training 3.3%3.5% Impact globally 8.2%14.5%

Key Points 1. Local 2. Friends 3. Vocation 4. Leaders From siegel + gale

Learning Objectives What we can do… Right Now!

Ponder This Who Are Our Customers? Members

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Ready But First… Is our Club Actually READY for New Members?

The Questions Is our Club… Attractive… Attractive…Relevant…Engaging?***Discussion***

Attractive & Relevant Indicators Good Website, Facebook Good Website, Facebook Members feel Involved & Committed Members feel Involved & Committed Get to meet & know local Leaders Get to meet & know local Leaders Members & Guests Feel Welcome Members & Guests Feel Welcome Strong Camaraderie (and Fun) Strong Camaraderie (and Fun) Respects Members’ Work Respects Members’ Work Club is active... Is “doing” things. Club is active... Is “doing” things. And more...

Survey Exercise Survey Our Club

Survey Results NO to any question? to any question?

Attraction How Do We Attract New Members? Appeal to Them

Three Steps to Attraction 1.The Ask

Ask Exercise Meet Mary Smith

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles What About Other Prospective Members?

Three Steps to Attraction 1.The Ask 2.Website, Facebook+

Your Website Does your website reflect what you told Mary?

Lamorinda Sunrise Message change the world? million members 34,000 clubs globally clean water for drinking... human health combating hunger... eradicating polio explore this site to learn more about Rotary International

What Works Better? Rotary has 34,000 clubs in 200 countries and regions. Rotary has 34,000 clubs in 200 countries and regions. Rotary is in Albania to Zimbabwe Rotary is in Albania to Zimbabwe Rotary is eradicating polio. Rotary is eradicating polio. Explore this site to learn more about Rotary International. Explore this site to learn more about Rotary International. We are local business, professional and civic leaders. We are local business, professional and civic leaders. We get to know one another. We get to know one another. We get things done in this community. We get things done in this community. We have fun doing it. We have fun doing it.

What Works?

Build a Better Website Who are we? Who are we? What do we do? What do we do? What’s in it for You? What’s in it for You?

What’s In It For Our Customers? 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Who ya going to call? Need website help? Call the Ghost Busters Public Image Coordinators “Marketing Team”

Three Steps to Attraction 1.The Ask 2.Website, Facebook+ 3.The First Impression

The First Impression What creates an impression? _______________ _______________

How Do We Treat Our Guests? Is every guest special?

Do We Rush the Question?

Is Your Club Like Cheers? Sometimes you want to go, Where everybody knows your name, and they’re always glad you came.

Tips Involvement 4 Hold ‘em Tips

Tip 1 INDUCTION Make The Induction PERSONAL

Induction Exercise Meet Mary Smith’s Family

Tip 2 FRIENDS #1 Reason for Staying

Tip 3 OPPORTUNITIES To Do Something

Tip 4 Add Some ROTARYKNOWLEDGE

Twelve Letter Topics 1. Welcome 2. Communications 3. Classifications 4. Rotary Basics 5. Club Service 6. Vocational Service 7. Community Ser. 8. International Ser. 9. Youth Service 10. Our Foundation 11. Attendance 12. Sponsoring

Where to Find Information?

Website Resources IGNITE folder IGNITE folder Preparing your Club to Grow Preparing your Club to Grow What’s in it for me What’s in it for me Why Join Rotary Why Join Rotary We Care booklet We Care booklet

Keep ‘em Retention The Joliet Club has 100% Retention

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Why They Leave? If you do nothing... 15% will leave “Not Worth It” Cut This 50%

What You Can Do – Right Now! 1. List Members <24 months 2. Schedule Work/Personal Talks 3. Meet personally re Interests 4. Board adopts “name/work” 5. Start personalized Inductions 6. Start New Member letters Right Now Action!

Do it in the Next 30-Days! 1. All members develop the “Ask” 2. Review & update Website 3. Assign Greeters/protocols: All guests & visitors welcomed 4. All members begin knowing names/work of all others 5. At least 5 work/personal talks by new members & others 30 Day Actions

Do it in the Next 90-Days! 1. All members know names/work of all (at least new members) & continue work/personal talks for all 2. Guests/Visitors all feel welcome 3. All members feel welcome — Cheers! 4. All members involved 5. All members have an “Ask” 90 Day Actions

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Your Club’s 10 Year Membership Trend

Your Presenters – Thank You! Steve Lewis Earl Kilmer Laura Day

Lunch Catered by: The Crosby’s