SESSION #5 With New York Times Best-Selling Author Peggy McColl

  Your Book is a Business  Essential Ingredients  Generating Revenue  Open Q & A Overview – THIS Call

 Your Book is a Business

  A Prospect  A Customer  A Marketer  A Sales Person  A Business Person Think Like a …

  You Must Be Creative  Create & Deliver with Heart & Excellence Essential Ingredients

 It Is Never Crowded Along The Extra Mile

  This will take time  Energy The Investment Required

  Determine if You are Committed  Passionate or Not  Detach from Outcome  Give It Your Best Before You Begin

  Infinite Patience Produces Immediate Results The Truth

  Two Things to Focus On:  Building Your “Platform” / Visibility / Image (this includes LIST BUILDING)  AND  Revenue Producing Activities AS a Business …

  Define Your Area of Expertise  Know & Understand Your Target Audience  Create Valuable Services & Products  Ensure You Have a Solid Revenue Model  Make Your Business Scalable  Follow Launch Plan Strategies  Implement Marketing Strategies  Tap Into & Use Your Team  Be Goal Oriented on Accomplishments  Follow Timelines / Due Dates / Schedules Author’s Business Success Essentials

 12  Your Visibility WITH Credibility  Consistent “Reach”  Size & Quality  Recognition in a Genre/Niche/Target Market  Market “Ownership”  People who “Follow” You  Something that takes TIME to Build/Create  Something You Earn What is a “Platform”?

  A One Time Thing  About Big Numbers ONLY  Hard Selling  Something You Can Buy  “Screaming” Online  Social Media ONLY  Having a Blog  Or Having a Radio Show on Blog Talk Radio What a Platform is NOT!

 You Name It & Claim It (Repetition – People See It Everywhere) Create YOUR Branding Messages / Positioning Statements Marketing Materials (website, business cards, profile, signatures, social media, blogs, intros, etc.) Create Quality Work (People Will Talk) Get on “Stages” & Deliver Give Away Your Knowledge Share Your Experiences Partner With Others Be Authentic / Unique / YOU Be Trustworthy / Dependable Invest the Time / Energy / Money How Do You Build a Platform?

 15  Which market do you want to own?  Be specific Name It & Claim It (Earn It)

  “The Best Seller Maker”  “America’s #1 Success Coach”  “Facebook Marketing Expert”  “Maximizing Your Potential”  “Helping You To Achieve Even More”  Easy to Understand People “Get it” when they read Says more than a few words It’s Confident Create Your Branding Messages / Positioning Statements

  Claim it Boldly  On Top of Your Front Page of Your Website  On Your Business Cards  In Your BIO  On the Signature of All of Your s  Your Introduction Claim It Everywhere

  Posts  Blogs  Newsletters  Articles  Books  Programs  Services  Interviews Create Quality Work

 20  Learn to Speak Effectively  Take Training  Get Coached  Always Work on This  Practice  Get on more stages  Learn to Sell From The Stage Get on Stages & Deliver

  In Interviews  In Freebees  On Stage  In Your Newsletters  In Videos  In Articles  On Social Media  Be Generous / Kind / Giving Give Away Your Knowledge

  “Bleed” From the Page / Stage  People will Remember BETTER With Stories  Shares stories with the lesson learned Share Your Experience

  To Help Build YOUR Platform Peers People of Influence Other Experts / Authors / Speakers Partner With Others

  People will resonate with you more  People will trust you  People will want to connect with you  People will want to stay connected  People will refer others Be Authentic / Unique / YOU

  Be Good to Your Word  If You Commit … Follow Through Be Trustworthy & Dependable

  There will definitely be an investment required if you are looking for a return! The Return$ Will Come

1. The NEED for what you do. 2. Your ABILITY to do it. 3. The DIFFICULTY there will be in REPLACING YOU. 3. The DIFFICULTY there will be in REPLACING YOU. The Law Of Compensation Clearly States… The amount of money you earn will always be in exact ratio to…

Become A Master at whatever you DO ! Become A Master at whatever you DO ! 2. Your ABILITY to do it.

  People will do business with people they …  KNOW  LIKE  & TRUST When Building a Platform

  All Publishers Expect Authors to Have One  Easier to Get Speaking Engagements, Booked on Radio Shows, National Media, etc.  Increased Sales  You’ll Make Money The Value of Building a Platform

  Set a Financial Goal for Your Business  You Do NOT Have to Know How  Must Render Service (Following the Law of Compensation) Let’s look at REVENUE …

  Downloads MP3’s (single, multiple)  Programs – ecourses  Live Events  Webinar Series  Teleseminar Series  Coaching  Sell Other People’s Programs  Physical Products Revenue Generators: What Can You Create

Least Costly Things to Create Audio recordings / programs Telesummits Teleseminar Series Coaching Programs Webinars Services (Done for You OR DO-IT-FOR-YOU) Book / eBook List 33

Least Costly MOST PROFITABLE Audio recordings / programs Telesummits Teleseminar Series Coaching Programs List 34

Least Costly FASTEST TO MARKET Audio recordings / programs Coaching Programs 35

More Expensive to Produce / OFFER Physical Products DVD’s CD’s Workbooks Binders Physical Programs (combination workbook, audio/dvd) Membership Sites Live Events 36

More Expensive to Produce / Potentially Most Profitable Membership Sites Live Events 37

  Is there a need/want for this in the marketplace? (even if you are giving it away)  How do I know people will be attracted to this?  Will people pay for it?  Will people tell others about it?  How will I be recognized as the “one and only”? Before Launching Anything: Analyzing Questions

  Decide the Outcome/Objective/Goal  It isn’t necessary to know all of the steps  There isn’t a “perfect” order to the steps  Take Action  Take Continuous Action  Take EFFECTIVE Action  Monitor Your Results  Adjust as Required The Value of Planning

 QUESTIONS?