2 Training Objectives Demonstrate an understanding and ability to sell and leverage new and existing products. Successfully use the JCPenney Kirsch Special Order Drapery Hardware book. Utilize all resources to promote the Total Window!

3 Port 1: Program Updates: Wood, Vertical and Cellular X Start Port 3: Decorative Drapery Hardware Port 4: Tools of the Trade: Add-on Selling, Pricing Tour and Commission Comparison Port 2: Levolor and Kirsch Websites Port 5: Review Port 6: Feedback...

4 New Wood Programs

5 New Motorization New Motorization with Cordless New Heirloom Collection New Upgrade valance Cordless Lift System Expansion –Now available on 34 of 37 finishes New twill tapes More 2 ½” finishes Kirsch Program Summary

6 Why Kirsch? Motorization –Only Kirsch offers motorization on Cordless Total Window –Wood finishes coordinating with DDH (Wood Trends and Buckingham) Exclusive 3” slat size More finishes and options per slat size More new decorative tapes Trapezoid bottomrail and differentiated valances

7 Levolor Program Summary New Cottage Collection in 2” & 2 ½” slat sizes New Black and Mahogany finishes New Expanded Cordless Lift System –Now available in 31 finishes New Valance Upgrade option (Standard on Cottage Collection) New Solid and Decorative Tapes New Sample Book

8 Why Levolor? Most comprehensive collection of paints and stains Largest Cordless offering and most dependable Cordless Lift System in the industry Exclusive Cottage Collection New and exclusive tapes New, easy to use sample book Valance upgrade option on eight finishes and standard on Cottage Collection

9 Cordless Wood Blinds truly “cordless” Scratch Resistant coating standard on Composite Lightmaster™ Privacy notched on both sides of slat Wide Slat closes 25% tighter Coordinating Wood Cornices Exclusive finishes Competitive Corner 9

10 Hardwood Review “B”“A”“C” 10

11 Composite Review “B”“A”“C” 11

12 Vertical Programs New Levolor ! Kirsch

13 Program Highlights Levolor Vertical Blinds Heavy Duty Anodized Aluminum Headrail 10 Valance Options Exclusive Laminated S-Curve Vanes 5 Fabric Collections 10 PVC Collections* *All FR

14 New Program 3 New fabric collections (Trellis, Cape Cod, Tattersall) 3 New vinyl collections (Bisbee, Cottage, Veranda) 1 New laminate collection (Laminated Irish Linen) 4 Updated collections (Laminate Impressions, Woodland Heights, Arboretum, Windsor)

15 Perceptions 2-in-1 product 3 fabric choices -sheer to opaque Exclusive Backstacker Decorative top and bottom drapery hem Channel Valance Fabric by the Yard Program Highlights

16 Why Levolor? Increased number of finishes and collections Program sampled in books rather than decks –Inspirational photography –Explanations of the different collections –Ease of use for store associates and consumers Perceptions Soft Vertical included in book

17 Program Highlights Kirsch Vertical Blinds 2 Headrail Options 10 Valance Options Exclusive Laminated S-Curve Vanes 4 New Fabric Collections 4 New PVC Collections* Soft Verticals update *All FR

18 Soft Verticals Program Highlights 2-in-1 product: 3 fabric choices -sheer to opaque Exclusive Backstacker Decorative top and bottom drapery hem Channel/Decorative Valance Options Fabric by the Yard

19 Competitive Corner Vertical Blinds Backstacker® available 30% tighter stack on Zirlon 360° vane rotation Largest assortment of s-shaped vanes Delrin Vane Stems Wheeled Carrier System Moveable Stack Perceptions/Soft Verticals Backstacker™ Room Darkening Standard Finished top and bottom Drapery Look 19

20 Vertical Review Vertical Blinds “B”“A”“C” and Steel 20

21 Soft Vertical Review Perceptions/Soft Vertical “B”“A”“C” 21

22 Cellular Cellular

23 Kirsch shades ranked higher or tied with our competition in every test Cordless Lift System- only brand to pass cycle testing Best color consistency Best pleat retention Highest R-values Competitive Corner 23

24 Levolor and Kirsch Website Bring windows to levolor.com and kirsch.com

25 JCPenney specific pricing – –No more formula’s to calculate Separate cost and retail pages – –No more hiding the book from customers Simplified offering – –No more full pack vs. broken pack Special Order Drapery Hardware

26 Compass Table of Contents – pg. 1 Finish Numbers – pg. 2 Warranty – pg. 3 Hardware Selection Guide – pg. 6 Change a Traverse – pg. 40 Rod Depth to Pocket Depth Index – pg.45 Scarf Treatment Ideas – pg. 51 Fabric Weight Limitations – pg. 60 Figuring Stackback – pg. 61 Ordering an Estate Ultra, Studio Coordinates – pg. 63

27 Easy to Use!

28 Tools of the Trade More than Price… Building the Sale Commission Comparison

29 More than Just Prices…

30 Using the Price Grid **Look at the Bottom**

31 Add It On! Surcharge Options 30

32 Don’t Forget… Free Options

33 Customer #1- Wanda Woodablind Wants to match Mahogany furniture Wants no light coming in window 60” x 96” (Double Window) What do we offer Wanda? Customer Profile

34 2 ” Select Hardwood 60” x 96” OR 2 on 1 Headrail with lightmaster and upgrade valance Customer Profile $ ” x 96”=$629 x 2= $1258+$76 s/c =$1334 Lightmaster™ $ $1334=$ Upgrade Valance $28 Total Sales: $

35 2” Select Hardwood 60” x 96” OR 2” Select Hardwood with Lightmaster™, 2 on 1 Headrail, Upgraded Valance $1262 x 3%=$37.86 $ x 3%=$46.86 What’s in it for ME?

36 In Your Piggy Bank… $ $37.86=$9 $45 Week $180 Month $2160 Year

37 Cruise Casino –Game Rules –Place a bet; a bet may be one of the following: A number Any red or black number Any even or odd number Numbers ranging 1-33, 34-66, or Numbers 1-50 or –Listen for your number * Answer the product question correctly Winner will receive a cash reward *1st Default- Board Number 2nd Default- Bottom half of board (i.e odd, even, etc…) 3rd Default- Nearest number to original