Impact of an Integrated Behavior Change Communication Program on Male Clients of Female Sex Workers in Vietnam Authors: Le Quyen Duong, Khanh Vu, Yasmin Madan, Gary Mundy Population Services International (PSI) July 2010

PSI’s comprehensive HIV prevention program targeting male clients of female sex workers Mass Media & Outreach activities

Second round behavioral survey among male clients of female sex workers Study participants: Men in the age group who had sex with FSW in the last three months were recruited at targeted entertainment establishments. Sample methods and sample size: stratified, two-staged cluster sampling with n = 1,602 Data collection: Interviews using a structure questionnaire Analysis method: compare between non-exposure group with different levels of exposure groups using multivariate analysis with level of significant at.05

Increase in consistent condom use was linked to exposure across communication channels and repeat exposures.

Increase in VCT uptake was linked to the mass media campaign. Overlapping outreach with mass media led to further increase in the target behavior.