1 Sandra Chastanet, rights holders & international relations Manager Newspaper & Periodical Working Group, Copenhagen 27th April 2012

Why a content database?  Need of the market Press cutting agencies need the content Each PCA get content from providers or scan  Opportunity for the rights holders and collective management organisation Alternative to agregators Reach international markets  Adding value for the rights holders Enhance licensing activity and licensing revenue Control of content delivered Extra services for publishers CFC has been licensing digital uses of press cutting to Press cutting agencies and their client for 10 years. This sector generates today 10M€.

How moving to content delivery?  Is it consistent with an RRO activity? Accessory to the licensing activity Non profit activity In the interest of rights holders  Collaboration No investment Sharing cost Sharing experience

A pilot project run in collaboration with all the stakeholders Partners in the pilot NLA, technical operator Publishers(Le Monde, Les Echos, Le Figaro, L’Express) Press Cutting agencies (Argus de la Presse, Explore, Kantar et Press Index) Stages Building a French environment Validate process to integrate titles Elaborate cutting rules Set up checking and escalade proxcess Validate content format and delivery process with PCAs Draft contracts Further to a study on different solutions available on the market, the eClip platform proposed by the NLA appeared to offer the most relevant and reliable service for the French market.

Standardised contents: PDF articles, XML articles and thumbnails

Expected outcomes  Better service for PCAs Access to digital content Quality of content (PDF + XML) Reduction of costs  Increase of licensing revenues More stories to be found More actors in the market International market  Adding value for the rights holders Get digitized content for their own use Archive database Search tool for journalists Share content between publishers Deliver third parties (agregators) Deliver the BNF for the visual impaired people exception

Business model  Licence agreement with NLA  The main beneficiaries (PCAs) finance the platform Subscription to access the service Flat fee + fee per title Fee per title calculated according to the real process cost Each PCA pay only a share of the process fee  Publisher would pay the process fees to integrate a title, which is not subscribed to by publishers  Free services for publishers

Where are we now?  14 publishers integrated their titles on the platform Les Echos Le Monde Le Figaro La Tribune La Croix Aujourd’hui en France L’Humanité L’Equipe  New publishers waiting to integrate the platform  Final discussions with PCAs L’Agefi L’Express Le Point Marianne Moniteur des Travaux Public Option Finance