Giving human characteristics to non-human things…human characteristics

… a figure of speech that makes a reference to, or representation of, recognizable people, places, events, literary works, myths, or works of art.a figure of speech

… writing or speech meant to be understood imaginatively instead of literally to help readers see things in new ways. Figurative language includes personification, metaphor, simile, hyperbole, and understatement.

hyperbole: an exaggeration for rhetorical effect. Example: “He’s such a good fisherman that trout leap into his pockets when he goes fishing.” understatement: an ironic statement in which something of importance is emphasized by being described as if it is not important.

… a rhyme that occurs at the end of a line of poetry.