Creating demand for condom use Motivating young people Bidia Deperthes Senior HIV Technical Advisor/CCP UNAIDS Inter-Agency Task Team on HIV and Young People Annual Meeting Agenda June 2011

Key statistics 34 million people were HIV positive in 2010 –80% HIV transmission is due to unprotected sex = sex without a condom –Globally every day, 7000 people become newly infected with HIV

Principle number 1: No commodity, no programme !

Reaching out goal with YPs: double access to condoms How? Is this realistic? By with means?

Some challenges up front Political barriers- restrictive policies Limited availability of condoms Unattractive/ non-adapted brands Not targeted strategies towards YPs Price Place

Principle number 2: No programming, low utilization!

Reaching out effectively to users! Creative demand generation strategies.

Building service providers Training of service providers is essential Build knowledge Combat wrong attitude –Stigma –Discrimination –Judgment –Misconception –Myths –Fears

Global awareness campaigns Condomize! Don’t compromise! –Condom-month(s)- Swaziland, Ethiopia, Rwanda –Carnivals-T&T, Brazil –Music festivals –Int’l & Reg. conferences –World Cup SA –Movie nights –Condom parties & fashion shows

Young people Don’t ask what they need…. Ask what they want!

Start with men and boys Too often neglected –Do not finger pointing –Included them –Design programme that resemble them –Ex.. Omar’s story

Negotiate safer sex - especially in long term relationship “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife”

Appealing to both partners “If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use”

Convincing men of the benefits of the female condom

New opportunities: the power of social network and the private sector Private sector $$$$

Way forward Intensify, listen and target –Equip women & girls with tools for their protection –skill them to negotiate safer sex –Motivate men and boys to embrace responsible sexual behavior –Engage governments and donors – not to do give up on young people, on female condom… it is a life saving tool for many women and girls … and their partners

Merci!