Mission Statement: Offering a superior, unique product at a reasonable price to a select market of equestrian athletes.
Kendra James
Product Line: Showmanship Outfits
Horsemanship Shirts/ Chaps
Pleasure Jackets/ Chaps
Competitor Map High Price Low Price GenericUnique Hobby Horse Paula’s Place Showtime Berryfit Connie’s Customs Designs By Kendra
Industry No Major competitor in Canada Alberta has highest number of members and horses
Positioning Statement To the serious competitor that enjoys showing, Designs By Kendra is the hand made, unique clothing to make you standout from the crowd. – When you need to be noticed.
Marketing Trade fairs/ Shows Magazine Advertisements Sponsored Exhibitors Internet/ Website
Promotion Sponsorship
Investment and Revenues Total Capital requirement- $30,000 Financed 100% equity Dividend pay outs starting in year 3 Revenues = $200,000 - $440,000