Ducati Case Group 9b. Aesthetic values Judgment: hate it or love it? – What can be overcome? Beauty through senses & feelings Unique sound, Desmodromic.

Slides:



Advertisements
Similar presentations
An Introduction to Operations Strategy
Advertisements

SWOT Analysis ! S W O T.
Strategic Charles W. L. Hill Management Gareth R. Jones
Tutor2u ™ GCSE Business Studies Revision Presentations 2004 Growing a Business.
Business-Level Strategy
Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability Chapter 3.
from Competitive Advantage: Creating and Sustaining
1 Internal Analysis: Resources, Capabilities, Competencies, and Competitive Advantage.
Kelley Fall 2001 Marketing Management 1291 Marketing Basics What is marketing? What is the marketing concept? How does it differ from a selling and production.
3 Chapter 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability BA 469 Spring Term, 2007 Prof. Dowling.
Weaving Marketing into the Fabric of the Firm
Chapter 5 Functional Level Strategy
3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.
A Framework for Marketing Management
Student Version.
Background Historical competitive advantages and its sustainability Whether its business concepts work in HK & China Recommendation to Wal*Mart to sustain.
Strategic Staffing Chapter 2 – Business and Staffing Strategies
Business Strategy and Policy
The operations function is fashionable!
Electronic Commerce Creating a Successful Web Presence Marketing Strategy.
Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability Chapter 3.
Doing An Internal Analysis
Take the fast track to 350 million consumers.. "At Guthrie Racing our goal is to win races and make our partners look good! We get you national and international.
The micro-level foundation of marketing in a post-modern era Silvia Rita Sedita
“Beyond HR Transformation: Seize New Opportunities Through Value Added HR” Asma Bajawa Managing Director, PeopleFirst 4 th August 2010.
Crafting the Brand Position. Top Brands Marketing Strategy TPS SegmentationTargetingPositioning Companies seek to discover different needs and groups.
Chapter Three Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.
Strategic Management/ Business Policy Joe Mahoney.
Strategic Marketing. Strategic Marketing Defined Marketing strategy is an endeavor by a corporation to differentiate itself positively from its competitors,
Prentice Hall, Inc. © STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 5 Internal Scanning: Organizational.
Concepts & Context of Business Strategy. Business Strategy Mission Goals Objectives Strategies Tactics Sales oriented efforts Marketing oriented efforts.
3 Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.
Strategy Apple Inc.. Strategy development Advantage against competitors Being innovative in IT/consumer electronics means a lot of financial input in.
Chapter 5 Managing Across Cultures Schneider & Barsoux RBC p 428
1 UNIT 7: STRATEGIC ANALYSIS: INDUSTRY, COMPETITORS, CUSTOMERS.
ANALYSIS OF THE FIRM Resources and Capabilities. Industry and Firm Analysis Industry Opportunities STRATEGY Firm Resources and Capabilities “Industry.
The Internal Environment: Understanding how a Firm’s Resources and Capabilities Lead to a Competitive Advantage Agenda Resource-based View of Strategy.
Strategic Management/ Business Policy Joe Mahoney.
Focus strategy Lecture No. By Salman Shahid. Business Level Strategy An organization strategy that seek to determine how an organization should compete.
Competitive Strategy Prof. Raveendra Chittoor Indian School of Business, Hyderabad.
Strategic Management/ Business Policy Power Point Set #5 EMBA 544.
DHV '04 DHV 2004 Competitive and Functional Strategies.
What determines a firm’s competitiveness? – Business strategy How to compete – looks at how a firm competes within an industry or market. Also known as.
Developed by Cool Pictures & MultiMedia PresentationsCopyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved. Global Strategic.
6-1 © 2006 by Nelson, a division of Thomson Canada Limited 12/5/2015 Slides developed by: Peter Yannopoulos Chapter 6 Strategic Positioning.
© 2012 South-Western, a part of Cengage Learning Building Competitive Advantage Chapter 4 Essentials of Strategic Management, 3/e Charles W.L. Hill | Gareth.
Managing Industry Competition: Part 2 Competitive Strategies Dr. Ellen A. Drost.
Chapter 4 Learning an Industry. Copyright © Houghton Mifflin Company4-2 Overview Industry life cycle Industry structure The environment of the industry.
Chapter 5. A known devil is better than an unknown angel Awareness refers to the strength of a brand’s presence in the consumer’s mind Consumers instinctively.
Product Design Usefulness Technology Convenience Value Quality PackagingBranding Accessories Warranty.
Operations Strategy Today’s competitive market Buyer’s market Buyer wants it faster, better, and cheaper/customised Competitors are global Increasing.
Strategy Integrates STRATEGY Environment Firm The primary goal of strategy is to establish a position or sustainable competitive advantage for the firm.
If the primary determinant of a firm's profitability is the attractiveness of the industry in which it operates, an important secondary determinant.
Implementing Yin-Yang WELCOME To ALL OF YOU – (Strategy) RAHUL JAIN (Striving for excellence) BCOM (H), PGPM, FCS.
SWOT Analysis S S W W O O T T. What is SWOT? SWOT is a business or strategic planning technique used to summarise the key components of your strategic.
Strategy Classic and Contemporary Views a22, 722a04 Per Åman WELCOME !
Chapter 8 Marketing principles Sec 101 Mohammad G. Bajwa
Business-Level Strategy
Economics of Organization
Youth cultures.
Entrepreneurial Marketing & Go To Market Strategies
Diversification Strategy
Strategic Management/ Business Policy
Organizational resources and competitive advantage
Strategic Charles W. L. Hill Management Gareth R. Jones
Business-Level Strategy
Designing Marketing Programs to Build Brand Equity
Strategy – CCV Final Event
Strategy Formulation: Functional Strategy and Strategic Choice
BMA202 Strategic Management
Presentation transcript:

Ducati Case Group 9b

Aesthetic values Judgment: hate it or love it? – What can be overcome? Beauty through senses & feelings Unique sound, Desmodromic Valve, L-twin engine, Tubular trestle frame, Italian style, Longer life span

Symbolic values Rather intangible Social group of fans & customers Subculture of Motorcycle industry “… Motorcycle for the would-be Ferrari driver : Italian, fast and, of course, red” = belongs to something cool Museum, events, stores, racing, advertising and Ducati owners club

S TRATEGIC CAPABILITIES Corporate functions – Management development, Innovation of new strategy R&D – engineers Product design marketing – Brand management, Designs & Marketing plans Sales distribution – Competent Staff & Sufficient resources

S USTAINABILITY Superior performance - Quality & Performance Imitation - Culture & Outsourcing

FAST BIGBEST BEAUTY Market dominant expansion, Different product segments R&D Customer orientation Differentiation Quality, Dynamic capabilities, JIT, Materials as Needed, Innovation, Market response, Distribution System Storytelling, Design, Brand, Social meaning, “The World of Ducati”

Cruiser Seg. Core on light-weight Sport, Racing Motorcycles,  A new segment with heavy motorcycle maybe not will attract the same type of customers.

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.