Thursday AM  Presentation of yesterday’s results  Factor analysis  A conceptual introduction to: Structural equation models Structural equation models.

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Presentation transcript:

Thursday AM  Presentation of yesterday’s results  Factor analysis  A conceptual introduction to: Structural equation models Structural equation models Multidimensional scaling Multidimensional scaling

Factor analysis  Given responses to a set of items (e.g. 36 likert- scaled questions on a survey)…  Try to extract a smaller number of common latent factors that can be combined additively to predict the responses to the items.  Variance in response to an item is made up of: Variance in common factors that contribute to the item Variance in common factors that contribute to the item Variance specific to the item Variance specific to the item Error Error

Factor analysis: survey design  Typically, a large set of likert-scaled items  Design points: 5 (or better, 7) response categories per item 5 (or better, 7) response categories per item 3-5 items per expected factor 3-5 items per expected factor 3-5 subjects per item 3-5 subjects per item  Example: residency training survey data set Likert scale with 7 categories per item Likert scale with 7 categories per item 41 items in 5 expected factors (3-16 per factor) 41 items in 5 expected factors (3-16 per factor) 234 subjects (nearly 6 subjects per item) 234 subjects (nearly 6 subjects per item)

Factor analysis: decisions  Exploratory or confirmatory analysis?  How will factors be extracted? (initial solution) Principal components analysis Principal components analysis Maximum likelihood methods Maximum likelihood methods  How will I choose how many factors to extract? Based on theory Based on theory By scree plot By scree plot By eigenvalue By eigenvalue

Factor analysis: decisions  How will factors be rotated? (rotated solution) Orthogonal rotation (Varimax, etc.) Orthogonal rotation (Varimax, etc.) Oblique rotation (Promax, Oblimin, Quartimin) Oblique rotation (Promax, Oblimin, Quartimin)  How should factors be interpreted? Pattern matrix Pattern matrix High and low items High and low items

Factor analysis in SPSS  Analyze…Data reduction…Factor  Enter items in Variables box  Click “Extraction” and choose extraction method and how number of factors will be determined.  Click “Rotation” and choose rotation method.  Click “Scores” if you want to save factor scores  Click “Options” and ask to have coefficients (“loadings”) sorted by size and to have small coefficients suppressed.

Use of factor scores  Once factors are derived, factor scores can be computed for each subject on each factor  Factor scores indicate how the subject perceives each of the factors.  Factor scores can be used as variables in regression analyses (including path analyses).

Factor analysis assignment  Conduct factor analyses on the residency training data set and see what you can learn: Vary some of the “decisions” and see how the results change. Vary some of the “decisions” and see how the results change. If you find an interpretable solution, save the factor scores and see if they are related to any of the residency program demographics. If you find an interpretable solution, save the factor scores and see if they are related to any of the residency program demographics.

Structural equation models  Structural equation modeling is a technique that combines confirmatory factor analysis (the measurement model) and path analysis (the structural model) and does both at the same time.  Requires specialized statistical software Lisrel Lisrel EQS EQS Amos for SPSS Amos for SPSS

Multidimensional scaling  Given a set of similarity judgments between pairs of stimuli…  Try to place the stimuli in a multidimensional psychological space such that distance between stimuli is proportional to dissimilarity.  Often, try to place respondents in the same space, so that distance between respondents and stimuli is inversely proportional to preference.  SPSS can do some kinds of MDS.