Who likes the idea of making the sale once and then getting an income from that sale every month?

We do too… That’s why we love membership sites.

In this talk we’ll show you… How to choose a membership site topic How to build a membership site More ways to market membership sites

We’ve developed a system to build membership sites that’s very quick and easy

After the initial set up the site takes us only a few hours a week to maintain

That means it’s primarily PASSIVE INCOME

Passive income means we’re not exchanging hours for dollars

What is a membership site? Subscription site, continuity program Only make the sale once and continue to get paid every month. Build a relationship so you become a trusted advisor. Can continue to upsell other products based on the relationship.

We have a really unique membership site system

It’s quicker, easier and cheaper than any other membership site system we’ve seen

Benefits of our system We apply the 80/20 process to everything we do Only need a small amount of content to launch We send sequential content, so members stay on average for 12 months or more. Uses a range of payment options that work in Australia. Costs very little to set up, as we don’t use expensive proprietary software.

Our target for each membership site is to have 1,000 members paying $49 per month within 12 months ($588,000 per year)

Yaro Starak uses our membership site model

We know people who’ve sold their membership sites for 3 to 5 times annual earnings

Landing page Free content page Sign up page Members’ only page Eclass #1 Example and guided tour…

Our steps to build a membership site 1.Identify and plan the topic 2.Build the content 3.Do the marketing 4.Add a back-end if you want to

Step One Identify and plan the topic

Tips for choosing a great topic: Make it targeted, not broad Make it something you’re interested / experienced in The opportunity to make money generally outsells other topics

Key criteria for a great topic: Great story or hook Hungry, desperate, fanatical crowd Marketing channel easy to identify

Criteria for a great topic Great story or hook (yours or someone else’s), eg:

Criteria for a great topic Hungry / fanatical crowd desperate for information, eg:

Criteria for a great topic Marketing channel in place or easy to identify, eg:

Once we’ve chosen the topic we prepare an 8020 plan

Step Two Build the content

Building content Apply the 80/20 principle You can launch your membership site with as little content as just one eclass Content can be text, audio or video It’s easy to outsource content writing

5 easy ways to build content Write it yourself Get someone else to write it for you (expert, writer) Interview experts Use other things you’ve written, eg past articles, newsletters, ebook Record yourself talking about each topic and provide audio

Step Three Do the marketing

We apply the 80/20 principle to find the most effective marketing method for each site

We find that the conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% CD or DVD10% Google adwords1-2%

Our marketing style Enthusiastic, but without the hype Provide lots of great quality free content Provide enough bonuses that the decision to buy is a “no brainer” Aim to get warm leads

Provide CD or DVD in list owner’s hard copy newsletter Provide CD or DVD as gift for list owner’s customers if they spend over x amount (eg in store or online) Provide CD or DVD as bonus for ebay seller to add to products they ship Provide CD or DVD to include in a big pack Other marketing strategies

List owner “prescribes” membership to people they see, eg naturopath List owner includes 1 month free membership in a home study pack Ebook seller includes one month free membership with ebook purchase (search And still more strategies…

Step Four Add backend if you want to

Keys to selling backend products Become the trusted friend and advisor Don’t abuse your members by flogging them every affiliate product that comes along Give twice as often as you ask Treat your members the way you like to be treated Find ways to do special things for your members Under-promise and over-deliver

Ascension model for backend Monthly membership $49 - $99 CD, mp3, transcript $97 DVD pack $197 - $297 Home study multi-media pack $497 - $1,997 Seminar, accelerated learning program $497 - $5,000 Group coaching, workshops, mastermind groups $2,500 - $20,000.

The secret to success… mental emotional physical $

Before we could be successful with PASSIVE INCOME we had to identify and eliminate our SUBCONSCIOUS blockages

Our blockages to success with passive income Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I feel guilty Really good opportunities are scarce I need to take things stepwise and build up knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

Here’s what we replaced them with

Here’s what we replaced them with… New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I achieve

A few people asked us yesterday if we could help them set up their own membership sites

Here’s how you can get everything you need to plan, build and market membership sites

Membership site coaching program 10 days of face-to-face, content-driven workshops this year Home study program with 42 hours of practical, step- by-step video and audio training Support and hand-holding on the way through Cut through the overwhelm by applying the 80/20 principle at every step

10 days of face-to-face training Demonstrate our processes live Get results in the workshop as you apply what you’re learning Ways we use to drive traffic to our membership sites Meet the owners of our membership sites Hang around with other successful internet entrepreneurs Total price $5,000

Huge home study program 42 hours of audio, video and camtasia training Marketing swipe file Tools and checklists Quick start guide

42 hours of audio and video Topic #1 – How to choose and test a topic Topic #2 – How the plan the topic Topic #3 – 7 quick, easy ways to build content Topic #4 – How to drive truckloads of warm traffic to your site Topic #5 – How to write great sales copy without the hype Topic #6 – How to get free publicity Topic #7 – How to leverage and outsource Topic #8 – How to add backend products Total price $3,000

Marketing swipe file Apply the 80/20 principle to your marketing Real examples of our sales pages which have a 27% conversion rate, for you to copy Copies of “lumpy mail” which have up to a 92% conversion rate, for you to take and use Examples of online and offline marketing we use to drive traffic, and convert the traffic we get into members. Total price $2,000

Tools and checklists You get our entire easy-to-use membership site system to keep you on track Topic checklist to help you find a winning topic 80/20 planning template to make implementation a breeze Prioritising tools to pick the best marketing and content- building strategies for your topic Step-by-step action plan Total price $1,000

Support and hand-holding Our techies build your page templates, just like the ones they build for us: Ready to load your own content Style sheets Links Graphics – banner, background, buttons There’s almost nothing left for you to do! Total price $1,000

Our personal rolodex Our personal rolodex, and access to Mates Rates: Journalists Techies Copywriters Graphic designers Promoters Writers Fulfillment house Video production Etc, etc, etc… Many of these people don’t take on new clients

1 month free membership to 3 sites

Two tickets to Paul Blackburn’s Mental Toolbox Workshop Total price $1,900

Matt and Amanda Clarkson use our membership site process 111&hl=en-AU

What you’ll receive today 10 days of face-to-face training$5, hours of audio and video training$3,000 Marketing swipe file$2,000 Tools and checklists$1,000 Support and hand-holding $1,000 Rolodex and Mates Rates$1,000 1 month free membership to 3 sites $147 2 tickets to The Mental Toolbox workshop$1,900 Total price $15,047

Paul Blackburn uses our membership site process &pr=goog-sl

$15,047 value Everything right now, today only… $2,990 Today only for UYMG attendees

Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately. And you get to keep the 2 Mental Toolbox tickets—valued at $1,900—as our way of saying “sorry for wasting your time”.

Thank you