Lifestyle survey

Once a year TAM Ireland carry out a lifestyle survey on the panel. This allows for deep dives into the behaviours and attitudes of the TV audience so that they can be targeted more effectively. The are some top-line results which give a fascinating insight into the Irish TV viewers: All figures are based on Total TV viewing National Adults 15+ Consolidated Jan 2015

We love our dogs! Pet Ownership

If you want to avoid queues – shop on a Monday. Main Shopping Day

Less than 8% do their grocery shopping online. 75% have broadband in the home 41% have a games console but just 20% have it connected to the internet

Those who access the internet claim to do the following activities at least once a month or more Use the Internet to do the following once a month or more

In the last 7 days here are the type of websites that the TV audience has visited while online: As expected Search Engines dominate usage. Social Media sites out- perform News sites. TV Channels sites rate very highly at almost 18%.

We are a very loyal and price conscious bunch – 75% say they shop around for bargains and almost 70% try to buy Irish. Have an interest in the following – Definitely or tend to Agree

Definitely/Tend to agree I like having many TV channels to choose from71.10% TV is a good way to keep me informed81.70% I don't always view the programmes I have recorded45.60% I prefer to watch TV programmes when they are on rather than record them59.10% I find the ads on TV interesting and often talk about them afterwards19.20% And what are our views on TV itself

Activity At Least Once a month Attend live sporting events23.70% Go to the Gym23.00% View sporting TV event outside the home27.30% DIY in the Home34.60% Gardening59.90% Visit a Pub or club48.20% Eat Out50.80% Eat Takeaway44.50% Here’s a few more interesting activities Irish viewers engage in at least once a month: