Confidential & Proprietary Copyright © 2008 The Nielsen Company Internet Usage & Technology Trends January - December 2008 Panorama Survey Nielsen Media

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Source: Nielsen Panorama Survey January 1997 to December 2008 Target : Main Household Shopper used as a surrogate for Household Market Changing Home Technology Environment Plasma/LCD, Broadband, and MP3 Players showed the highest y-o-y increases

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Internet Access over Time Source: Nielsen Panorama Survey (January - December 2008) Base for Access to Internet: All people 10+ (3,645,000) Base for Access to Broadband: People with Internet access from home (2,711,000) Currently 87% of New Zealanders (10+) have access to the Internet 61% of people who have Internet access from home have broadband connections

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Internet Use per Week (Excluding ) Regular Internet users from both home & work spend over 8 hours per week on the net Source: Nielsen Panorama Survey (January – December 2008) Base: People who have accessed Internet in the last 4 Weeks (2,795,000) Only work or home users spend over 6 hours browsing the web

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Internet Access over Time by Location 90% of regular users have Internet access from home Source: Nielsen Panorama Survey (January - December 2008) Base: People who have accessed Internet in the last 4 Weeks (2,795,000) (Categories in this figure are not mutually exclusive: multiple answers)

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Demographics of Regular Internet Users Source: Nielsen Panorama Survey (January – December 2008) Base: All 10+ (3,645,000) Base: People who have accessed Internet in the last 4 Weeks (2,795,000)

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Top 10 Online Activities in the Last 4 Weeks Sent/received General surfing Internet banking Accessed info on product/ service Paid a bill Visited overseas online shopping site Instant messaging Accessed info on entertainment Listened to music Read NZ electronic newspaper Accessed information on travel Play individual/multi player games General research e.g. Health Accessed news/ current affairs Accessed information on sports Source: Nielsen Panorama Survey (January - December 2008) Base: People who have accessed Internet in the last 4 Weeks (2,795,000)

Confidential & Proprietary Copyright © 2008 The Nielsen Company Copyright © 2009 Nielsen Media Research, Inc. All rights reserved. No copying, distribution or other use of this work is permitted without the express written consent of Nielsen Media Research, Inc. Panorama is conducted in conjunction with the National Readership Survey , a comprehensive, nationally representative, independently audited survey of 12,000 face to face interviews conducted from February to December each year. This covers the population of New Zealand aged 10 years and over. The population potential is based on Statistics New Zealand Census results. The interview together with a self-completion diary give us a comprehensive view of more than just media habits. We also ask a range of attitudinal, behavioural and product usage questions. This gives us a broad picture of the respondents. Please contact the Media Helpdesk if you would like more details on the survey methodology or our research capabilities:    The National Readership Survey provides New Zealand’s readership numbers or currency for newspapers and magazines. About the Panorama Survey