©2003 South-Western Thomson Learning Chapter 3 IT Management and Sports Media Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker

©2003 South-Western Thomson Learning The Sports Media Size and Scope Purpose –Facilitates communication with stakeholders –Broadcast rights and commercial importance Complexity of Relationship of Sport Organizations and Sport Media Influence of Technological Advancements

©2003 South-Western Thomson Learning Improved Performance Through IT Information technology (IT) refers to all of the resources – the processes, practices, and systems an organization uses to gather, retain, and process the information it uses to pursue its mission.

©2003 South-Western Thomson Learning Information Systems TPS – Transaction Processing System MIS – Management Information System DSS – Decision Support System

©2003 South-Western Thomson Learning Benefits Of IT Feedback Enhanced Communication Product and Service Innovations –Internet –Websites –Interactive and personalized broadcasts –Enhancement of sport experience

©2003 South-Western Thomson Learning Management Challenges of IT Quality of Information Information must be on “TRAC.” –Timely –Relevant –Accurate –Complete

©2003 South-Western Thomson Learning Management Challenges of IT (continued) Telecommuting and Virtual Teams Continuous Training Security –Leaks –Sabotage Sports Gambling Escalating Costs