© Prentice Hall, 2004Business Communication EssentialsChapter Planning, Writing, and Completing Oral Presentations

© Prentice Hall, 2004Business Communication EssentialsChapter The Three-Step Process Flow of the Message Planning 1 Planning 1 Writing 2 Writing 2 Completing 3 Completing 3 Substance of the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Planning Speeches and Presentations Determine the Purpose Determine Adapt the Message MessageGatherInformationGatherInformation Analyze the Audience Analyze

© Prentice Hall, 2004Business Communication EssentialsChapter Common Purposes of Business Presentations InformInform MotivateMotivate PersuadePersuade EntertainEntertain PresentationContentPresentationStyle Audience Members

© Prentice Hall, 2004Business Communication EssentialsChapter Writing Oral Presentations Audience Purpose Organizing the Message Organizing Composing the Body Composing Creating the Introduction Introduction Writing the Conclusion Conclusion

© Prentice Hall, 2004Business Communication EssentialsChapter Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose the Style AudiencePurpose Audience Message Choose the Approach

© Prentice Hall, 2004Business Communication EssentialsChapter Oral Presentations Opportunities On-the-Spot Feedback Immediate Modification Nonverbal Reinforcement Challenges Maintaining Control Guiding the Audience Shifting Topics

© Prentice Hall, 2004Business Communication EssentialsChapter ArouseInterest Preview the Presentation BuildCredibility Introducing the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Limit the Main Points Engage the Audience Connect the Ideas Composing the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Restate the Main Points End on a Strong Note Describe the Next Steps Concluding the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Completing Speeches and Presentations Evaluate the Message Develop Visual Aids Master the Delivery

© Prentice Hall, 2004Business Communication EssentialsChapter Using Visual Aids ContentSetting Audience Purpose Clarify Main Points ImproveLearningAddVariety CreateInterest

© Prentice Hall, 2004Business Communication EssentialsChapter Types of Visual Aids Overhead Transparencies Electronic Presentations Chalkboards/Whiteboards Flip Charts 35-Millimeter Slides

© Prentice Hall, 2004Business Communication EssentialsChapter Types of Visual Aids Product Samples Scale Models Audiotapes Film Strips and Movies Television and Videotapes

© Prentice Hall, 2004Business Communication EssentialsChapter Advantages of Transparencies Inexpensive Easy to Use Simple to Create

© Prentice Hall, 2004Business Communication EssentialsChapter Disadvantages of Transparencies Lack of Flexibility Fragile Format Overhead Projectors

© Prentice Hall, 2004Business Communication EssentialsChapter DisadvantagesDisadvantagesAdvantagesAdvantages Electronic Presentations Multimedia Flexibility and Portability Technique Over Content Overuse of Special Effects Real-Time Data SpecializedEquipment

© Prentice Hall, 2004Business Communication EssentialsChapter Creating Effective Slides Content and Graphics Consistency Design Elements Special Effects Simplicity Readability

© Prentice Hall, 2004Business Communication EssentialsChapter Choosing a Color Scheme Stimulate emotions Recognize cultural differences Limit color selections Use contrasting colors Adjust to room light Order colors from dark to light

© Prentice Hall, 2004Business Communication EssentialsChapter Additional Design Considerations BackgroundDesigns Fonts and Type Styles

© Prentice Hall, 2004Business Communication EssentialsChapter Animation and Special Effects HyperlinksHyperlinksTransitionsTransitionsBuildsBuilds

© Prentice Hall, 2004Business Communication EssentialsChapter Charts or Diagrams Charts Copies of Slides Copies MagazineArticlesMagazineArticles Brochures and Pictures Brochures CompanyReportsCompanyReports Lists of Websites Lists Creating Effective Handouts

© Prentice Hall, 2004Business Communication EssentialsChapter Mastering Your Delivery MemorizingMemorizing ImpromptuSpeakingImpromptuSpeaking ReadingReading Speaking From Notes Speaking Audience Subject Matter

© Prentice Hall, 2004Business Communication EssentialsChapter Preparing to Speak Practice Your Delivery Know the Location Adapt the Content Know the Material

© Prentice Hall, 2004Business Communication EssentialsChapter Building Your Confidence Think PositivelyThink Positively Visualize SuccessVisualize Success Take a few deep breathsTake a few deep breaths RehearseRehearse Prepare Extra MaterialPrepare Extra Material Don’t PanicDon’t Panic Keep GoingKeep Going Focus Outside YourselfFocus Outside Yourself Get ComfortableGet Comfortable Be PreparedBe Prepared

© Prentice Hall, 2004Business Communication EssentialsChapter Appearing More Confident Get Control At the Start Watch Your Posture Vary Facial Expressions Maintain Eye Contact Use Appropriate Gestures Control Your Tone of Voice

© Prentice Hall, 2004Business Communication EssentialsChapter Presenting the Visuals Highlighting Changing Pointing OverheadTransparenciesOverheadTransparenciesElectronicSlidesElectronicSlides Discussing

© Prentice Hall, 2004Business Communication EssentialsChapter Answering Questions Focus on the Questioner Questioner Control the Situation Control MotivateQuestionsMotivateQuestions RespondAppropriatelyRespondAppropriately MaintainSelf-ControlMaintainSelf-Control Conclude the Speech Conclude