Chapter 4 Planning Business Messages 1Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

The Three-Step Process 2Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 312 Analyze the Situation Gather Information Choose the Medium Get Organized Revise Message Produce Message Proofread Message Distribute Message Adapt to the Audience Compose the Message PlanWriteComplete

Optimize Writing Time 3Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 50% Planning 25% Writing 25% Completing

Planning Effectively Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 4 -

Define the Purpose 5Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Specific Goal General Goal

6Chapter 4 - Profile the Audience Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Primary Members Size and Location Composition Understanding Expectations Reactions

7Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Locate Information Audience Community Documentation Colleagues Customers Supervisors

Provide Information Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 4 - When? Who? Why? How? What? Journalistic Approach Where?

9Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Information Quality

Choose Medium Oral Visual Electronic Combination 10Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

Choose the Medium Choose the Medium 11Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Richness Limitations Cost Formality Urgency Preferences

Define the Main Idea 12Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall What is the topic? What is the main idea?

Uncover the Main Idea 13Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Brainstorming Journalistic Approach Questions & Answers Storyteller’s Tour Mind Mapping

Limit Message Scope 14Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Information Length Detail Main Idea

Choose the Approach 15Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Direct Approach Indirect Approach

Outline the Content 16Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Basic Outline Organization Chart Logic Navigation Relationships

Structure the Message 17Chapter 4 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Main Idea Major Points Examples Evidence

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 4 -