WHY MAJOR GIFTS MATTER

3 $250+ $500+ $1,000+ $2,000+ $5,000+ $10,000+ $25,000+ DATA LADDER... What makes donors climb the ladder? Why would YOU increase YOUR gift? Do we have a compelling reason to take the next step?

A BLUE FLAME CASE... Communicates a clear, concise and compelling case for support Draws people closer Ignites passion and interest Inspires action REVIEW 4

IDENTIFYING COMMUNITY NEEDS What are the compelling needs facing your community/constituents? What effect do those needs have on the community? What evidence do you have that the need exists? REVIEW 5

6 $250+ $500+ $1,000+ $2,000+ $5,000+ $10,000+ $25,000+ Association- Wide Data Metro YMCAs of the Oranges

7 $250+ $500+ $1,000+ $2,500+ $5,000+ $10,000+ $25,000+ Association- Wide Data YMCA of Greater New York

8 # $ (pledged) Donors Over $1, $1,945,473 Donors Under $1,0009,248$579,400 Renewals Over $1, $1,572,624 Renewals Under $1,0002,930 $282,324 Upgrades Over $1, $767,194 Upgrades Under $1, $125,668 New Donors Over $1,000 74$184,656 New Donors Under $1,000 5,361 $222,669 YMCA of Greater New York WHY MAJOR GIFTS MATTER

9 $250+ $500+ $1,000+ $2,500+ $5,000+ $10,000+ $25,000+ 9,248 gifts $1 - $999 / $579, gifts $1K - $25K+ / $1,945,473 YMCA of Greater New York

10 $250+ $500+ $1,000+ $2,500+ $5,000+ $10,000+ $25,000+ What makes donors climb the ladder? Why would YOU increase YOUR gift? Do we have a compelling reason to take the next step? DATA LADDER...

2011 STRONG KIDS CAMPAIGN Group Work: Upgrades: Considering your campaign data, where are your upgrade opportunities? 11

12 $250+ $500+ $1,000+ $2,500+ $5,000+ $10,000+ $25,000+ REPORT BACK OBSERVATIONS: UPGRADES

Home Work: Sponsorship/Underwriting: Using your program brochure … identify possible programs which might be good sponsorship/underwriting candidates. Are there obvious prospects for these opportunities? Are their multi-branch program sponsorship opportunities? What level investment? 2011 STRONG KIDS CAMPAIGN 13

Home Work: Data Ladder: Take some time and look at your campaign data from this last year. Where are the opportunities for upgrades? 2011 STRONG KIDS CAMPAIGN 14

QUESTIONS? 15

16 NEXT STEPS Fill out and return the new Strong Kids Agreement form! Learn more and access a multitude of resources at donorbydesign.com/tristate. donorbydesign.com/tristate Register for one of our regional training opportunities.

17 TRAINING OPPORTUNITIES How Will You Get There From Here? The Campaign Plan 10/12/10 Central & Northern Westchester Y 10/13/10 Community Y Volunteer Recruitment and Engagement: Strategies to Lead Inspired Teams 11/09/10 Y Metro Oranges – South Mountain Branch Y 11/10/10 Rye Y One Clear Voice 12/07/10 Central & Northern Westchester Y 12/08/10 Community Y Social Media Strategies to Support Your Annual Campaign 1/25/11 Y Metro Oranges – South Mountain Branch Y 1/26/11 Rye Y Register at donorbydesign.com/tristate donorbydesign.com/tristate