Copyright © 2001, Prentice Hall, Inc. CHAPTER 6
2Copyright ©2001 Prentice Hall, Inc. Public Relations & The Law Let’s Discuss How are the law and public relations interrelated?
3Copyright ©2001 Prentice Hall, Inc. Public Relations & The Law Let’s Discuss How can legal advice and public relations differ?
4Copyright ©2001 Prentice Hall, Inc. Give examples of how the FIRST AMENDMENT has been challenged in recent years. Public Relations & The Law Let’s Discuss
5Copyright ©2001 Prentice Hall, Inc. Give examples of how attorneys have used public relations to influence public opinion. Public Relations & The Law Let’s Discuss
6Copyright ©2001 Prentice Hall, Inc. What is a ?
7Copyright ©2001 Prentice Hall, Inc. Dream Team Discusses Reality What advice did Robert Shapiro, one of O.J.’s lawyers give about: n The lawyer as PR person? n The power of the media? n Fighting “chaos”? n “No comment”?
8Copyright ©2001 Prentice Hall, Inc. What does the Securities Exchange Commission say about: n Disclosure? n Antifraud? n Insider Trading?
9Copyright ©2001 Prentice Hall, Inc. Let’s Discuss Insider Trading & Wall Street Journalists James J. McDermott, Jr.
10Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What is the purpose of the...
11Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ How do some foreign government officials use...
12Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What is the purpose of the SEC’s
13Copyright ©2001 Prentice Hall, Inc. VOICE(less)MAIL
14Copyright ©2001 Prentice Hall, Inc. Let’s Discuss How did White House press secretary Mike McCurry sail through the Clinton-Lewinsky storm?
15Copyright ©2001 Prentice Hall, Inc. Compare & Contrast versus
16Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What is...
17Copyright ©2001 Prentice Hall, Inc. Compare & Contrast versus
18Copyright ©2001 Prentice Hall, Inc. There is a growing trend in society to challenge the media over their invasion of personal privacy. TRUE or FALSE QUICK QUIZ TRUE
19Copyright ©2001 Prentice Hall, Inc. Copyright Laws QUICK QUIZ What do copyright laws provide? Basic, automatic protection the moment the work is in fixed form.
20Copyright ©2001 Prentice Hall, Inc. Copyright Laws QUICK QUIZ What do copyright laws protect? Literary & musical works; drama, pantomimes, choreography, pictoral, graphic, sculptural works; motion pictures & other audiovisuals; sound recordings. Whether or not the work is registered with the copyright office or published.
21Copyright ©2001 Prentice Hall, Inc. Copyright Laws QUICK QUIZ What don’t copyright laws protect? FAIR USE material FAIR USE material Work in the PUBLIC DOMAIN Work in the PUBLIC DOMAIN n Titles, short slogans, information from common sources n Ideas
22Copyright ©2001 Prentice Hall, Inc. What do you know about… n Communications Decency Act n Cybersquatting n Americans with Disabilities Act